Festival Ready!
2025-08-25 05:44:19

Get Ready for the Ultimate Festival Experience This Summer and Fall!

Enjoy Festivals to the Fullest This Summer and Fall



As summer gracefully yields to fall, the festival season is still in full swing. Despite the calendar indicating autumn, the heat lingers, keeping daytime temperatures reminiscent of summer. Across the country, a variety of events, including music festivals, art fairs, and outdoor gatherings, continue to emerge. With the lingering effects of the pandemic, festivals have rebounded with vibrant energy and joyful faces, drawing crowds nearly back to pre-pandemic levels. The data reveals a surge in attendance compared to 2019, along with a rise in new and locally-based events. These festivals have transformed into vibrant spaces where music and enjoyment coexist.

Evolving Festival Culture and Attendee Styles



Today’s festivals have evolved into melting pots of music, art, food, and fashion. In these dynamic atmospheres, attendees engage uniquely—some join in the front row, others find comfort in the back with drinks, while some explore gourmet food stalls. Even when at the same venue, each person experiences festival time differently. Attire and accessories significantly shift between urban and mountain festivals. In city parks or stadiums, chic outfits are essential, but for mountain or camping venues, functional outdoor gear takes precedence. A common thread running through all styles is the emphasis on personal comfort. Festivals do not adhere to a single mold; rather, they encourage finding your unique rhythm. The ideal festival outfit or accessory is one that resonates with your mood and the day’s circumstances.

The Importance of Weather Preparedness and Safety



According to heat stroke dispatch data from the Ministry of the Environment, months from July to September peak in transport numbers due to outdoor events, particularly festivals. With limited shaded areas, temperatures can rise quickly as asphalt and soil reflect heat. The choice of clothing and items can significantly impact comfort and endurance. Recently, festival styles have diversified, with some attendees jumping enthusiastically in the front and others leisurely enjoying the music and scenery from the back, seated on chairs or blankets. Moreover, Japan’s weather from summer to fall is unpredictable, featuring sudden heavy rains or evening showers. Opting for waterproof gear and materials that dry quickly can enhance peace of mind. As night falls, ground conditions can become slippery, making non-slip shoes and leisure mats valuable companions. It’s crucial to prepare not merely based on trends but through the lens of “how and where you plan to enjoy the festival,” allowing for an enriching and personal experience throughout the day.

ABC Mart's Festive Item Suggestions



The season has returned when one craves the joy of moving to favorite music under the sun, surrounded by friends. As summer transitions into fall, festivals spring up nationwide, inviting you to bask in both the sweltering sun and the crisp night breeze, enhancing the immersive festival experience. The spectrum of fashion styles on display is as varied as the attendees themselves, with the essential elements being an awareness of personal expression and excitement. Those who can adapt their choices to the day’s weather and venue atmosphere—selecting vibrant patterned tops, picnic blankets, and sun hats—are undoubtedly making the most out of the festival experience. If 2023 is your year to fully embrace the festival spirit while maintaining your unique style, practical yet fashionable items are key. Here’s a comprehensive guide to ABC Mart’s recommended festival essentials for you to enjoy the event 120%.

New Summer and Fall Apparel That Shines at Festivals!



  • - New Balance Short Sleeve
Color: SST
Sizes: M, L, XL, XXL
Price: ¥8,910 (tax included)
View Here

  • - adidas Short Sleeve (Adizero)
Color: BLACK
Sizes: S, M, L, XL
Price: ¥11,000 (tax included)
View Here

  • - PUMA Short Sleeve 35
Color: GOLD MOON
Sizes: S, M, L
Price: ¥8,800 (tax included)
View Here

  • - NIKE Short Sleeve
Color: 100WHT
Sizes: XS, S, M, L, XL
Price: ¥5,280 (tax included)
View Here

  • - adidas Long Sleeve
Color: BLK/SGREEN
Sizes: S, M, L, XL
Price: ¥8,250 (tax included)
View Here

Active Sandals for Comfort During Rain and Sweat



  • - Danner Fullbore Sandal
Color: Olive Drab
Sizes: 25.0cm to 29.0cm (1.0cm increments)
Price: ¥19,800 (tax included)
View Here

  • - SALOMON Tech Amphibian 5
Color: Black/Mgnt/Monu
Sizes: 25.0cm to 29.0cm (0.5cm increments)
Price: ¥13,200 (tax included)
View Here

  • - MERRELL Mypexplorer Sleeve
Color: BLACK
Sizes: 25.0cm to 28.0cm (0.5cm increments), 29.0cm, 30.0cm
Price: ¥16,500 (tax included)
View Here

Waterproof Sneakers for a Fun-filled Day



  • - SALOMON XTEE EVR GTX
Color: Black/Asphal/Bl
Sizes: 25.0cm to 29.0cm (0.5cm increments), 30.0cm, 31.0cm
Price: ¥16,500 (tax included)
View Here

  • - MERRELL Moab 3 Synthetic Gore-Tex
Color: GREYSTONE
Sizes: 25.0cm to 29.0cm (0.5cm increments), 30.0cm
Price: ¥18,700 (tax included)
View Here

  • - adidas Terrex AnyRanger R.RDY
Color: MAGI/WOND/SEMI
Sizes: 25.5cm to 29.0cm (0.5cm increments), 30.0cm
Price: ¥10,450 (tax included)
View Here

Essential Accessories for Every Festival!



  • - adidas Cap
Color: OLIV/REFL
Sizes: M, L
Price: ¥3,630 (tax included)
View Here

  • - GRAMICCI M NYLON CAP
Color: COYOTE/OLIVE
Size: F
Price: ¥5,280 (tax included)
View Here

  • - Danner Micro Rip Metro Hat
Color: OFF WHITE
Size: F
Price: ¥5,500 (tax included)
View Here

Bags Prioritizing Movement



  • - Danner MESH RUCK
Color: BLACK
Size: F
Price: ¥8,580 (tax included)
View Here

  • - adidas Bag
Color: BLACK
Size: F
Price: ¥6,050 (tax included)
View Here

Gear Up for a Maximum Enjoyable Experience



Festivals are about savoring not just the music and performances, but the atmosphere, fashion, and moments shared with friends. This year, expect to see attendees in vivid patterns and bold colors, showcasing their individuality while others prioritize functionality to move freely. This colorful mix can create a thoroughly enjoyable experience, emphasizing the importance of preparation tailored to the environment.

ABC Mart is stocked with a diverse range of sneakers, sandals, eye-catching apparel, and reliable accessories to cater to festival-goers! This festival season, let’s venture out with the goal of fully enjoying the day in your unique style.

Special Festival Items

Company Overview



  • - Company Name: ABC Mart Co., Ltd.
  • - Representative: Minoru Noguchi
  • - Location: 48F, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo
  • - Established: June 6, 1985
  • - Business Activities: Retail of shoes, clothing, and miscellaneous goods, product planning, manufacturing, and sales of footwear.

Customer Inquiries



  • - Phone: 0120-936-610
  • - Business Hours: 10:00 AM - 5:00 PM (Monday to Thursday)


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Topics Consumer Products & Retail)

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