Face Records Celebrates 31 Years with Logo Revamp and New Designs

Face Records: A Legacy in Vinyl

For over three decades, Face Records has been a cherished destination for vinyl enthusiasts in Japan. Established in 1994, this specialized record store opened its first outlet in 1996 in Shibuya's Udagawacho, earning the title of "the holy land for records". As we approach 2025, marking a significant 31 years of music and culture, Face Records has taken this milestone as an opportunity to refresh its brand image. The store's commitment to highlighting the allure of vinyl records remains steadfast, encapsulated in a recent logo update and the addition of creative elements designed to draw in a broader demographic.

The Journey of Face Records

From its humble beginnings, Face Records swiftly expanded its reach, tapping into online marketplaces by 2012, and even branching out internationally to Brooklyn, New York in 2018. With recent expansions in major urban centers, including new locations in Shibuya Miyashita Park, Sapporo Stellar Place, and Kyoto Takashimaya S.C., among others, Face Records has evolved from a niche record collector's haven into a welcoming space for music lovers of all ages and backgrounds. This shift reflects the store's ambition to make the experience of discovering records accessible to everyone.

Logo Revamp: A New Chapter

In line with its 31st birthday celebrations, Face Records has undertaken a significant logo revitalization initiative, striving to resonate with both long-time supporters and new visitors.

Traditional Logo Enhancement

Face Records has revamped its existing vertical logo for improved recognition and approachability while retaining its core design elements. The refined typography enhances visibility while maintaining a familiar essence for loyal customers.

Introduction of New Logo Designs

The venture has given rise to additional logo formats tailored for varied applications:

- Store Logo: This design effortlessly integrates the name of the cities where each store is located, ensuring quick identification. It is designed to complement the visual identity of each storefront and digital presence, blending seamlessly into signage and social media icons.

- Horizontal Logo: Engineered for broader spaces, this layout caters to signage and promotional materials where vertical formats might not suffice, ensuring consistent branding throughout commercial environments.

- Circle Logo: This friendly and approachable design suits casual settings and enhances brand familiarity, making it ideal for merchandise and interactive platforms.

Corporate Message Reflected in Design

FTF Inc., the parent company of Face Records, proudly embraces the motto "MUSIC GO ROUND ～音楽は巡る～" (Music Goes Round), promoting vinyl as a medium for cultural preservation and musical connection. The newly designed logos encapsulate this vision, making music accessible across generations and communities. With these enhancements, Face Records aims to reach a wider public, maintaining legibility and usability across its branding initiatives.

Future Plans

This refreshed logo will be progressively integrated into Face Records' physical and digital landscapes, enhancing customer engagement and promoting the unique allure of vinyl records. With a commitment to sharing the love of music that binds us all, Face Records looks forward to continuing its journey, ensuring that the joy of discovering records is accessible to everyone.