Scientific Games Partners with NBA to Launch Lottery Scratch Games in the U.S.
Scientific Games has made headlines once again by entering a partnership with the National Basketball Association (NBA) to launch a range of NBA-branded lottery scratch games across the United States. This collaboration promises to bring the excitement of professional basketball to lottery players, targeting the passionate fanbase of the NBA.
The new partnership is characterized by a multi-year agreement, allowing Scientific Games to collaborate closely with various state lotteries to develop customized promotions and unique experiential prizes that enhance the appeal of their NBA-themed scratch games. An exciting feature of this agreement is the ability for individual state lotteries to partner with their local NBA teams, creating tailored games that resonate with their specific communities.
The Massachusetts Lottery, which is consistently ranked first in the world for instant scratch game sales, is the first to introduce an NBA-themed scratch game under this agreement. The lottery launched the NBA Champion Boston Celtics-themed ticket on November 19, perfectly timed with the start of the 2024-25 NBA season. The Massachusetts Lottery boasts impressive statistics, having amassed total sales of $1.6 billion since launching its first sports-themed ticket in 2006, reaffirming its leadership in the retail sales category for lottery games.
Expressing his excitement, Mark William Bracken, Executive Director of the Massachusetts State Lottery, emphasized the significance of the Celtics as one of the most storied franchises in sports. He highlighted the opportunity for fans to engage with their team while having the chance to win substantial cash prizes and various experiential rewards tailored to loyal supporters.
The NBA's reputation as a leading sports league, known for its thrilling rivalries and remarkable plays, makes it an ideal brand for the lottery sector. Tina Hoover, VP of Licensing for Scientific Games, shared her enthusiasm about reintroducing NBA branding within the lottery category, noting its potential to attract players and benefit good cause programs in local communities.
In fiscal year 2024, it was reported that licensed branded games created by Scientific Games contributed to a substantial $2.6 billion in retail sales across North American lotteries. This demonstrates the brand's notable impact on the lottery industry, enhancing the overall gaming experience.
Scientific Games, a global leader in providing diverse gaming solutions, operates in 50 countries and serves nearly every North American lottery. Through their innovative offerings, they continue to expand their influence in both retail and digital gaming landscapes. Their commitment to enhancing entertainment experiences and driving profits for government-sponsored lottery programs showcases their leadership in this industry.
The partnership between Scientific Games and the NBA presents an exciting opportunity for lottery players while benefiting local communities. It's a strategic move that illustrates the fusion of sports entertainment and gaming, providing a platform for players to enjoy the thrill of sports while supporting community initiatives. With this new venture, both Scientific Games and the NBA are poised to make a significant impact in the lottery sector, attracting new players and enriching the gaming experience.
The new partnership is characterized by a multi-year agreement, allowing Scientific Games to collaborate closely with various state lotteries to develop customized promotions and unique experiential prizes that enhance the appeal of their NBA-themed scratch games. An exciting feature of this agreement is the ability for individual state lotteries to partner with their local NBA teams, creating tailored games that resonate with their specific communities.
The Massachusetts Lottery, which is consistently ranked first in the world for instant scratch game sales, is the first to introduce an NBA-themed scratch game under this agreement. The lottery launched the NBA Champion Boston Celtics-themed ticket on November 19, perfectly timed with the start of the 2024-25 NBA season. The Massachusetts Lottery boasts impressive statistics, having amassed total sales of $1.6 billion since launching its first sports-themed ticket in 2006, reaffirming its leadership in the retail sales category for lottery games.
Expressing his excitement, Mark William Bracken, Executive Director of the Massachusetts State Lottery, emphasized the significance of the Celtics as one of the most storied franchises in sports. He highlighted the opportunity for fans to engage with their team while having the chance to win substantial cash prizes and various experiential rewards tailored to loyal supporters.
The NBA's reputation as a leading sports league, known for its thrilling rivalries and remarkable plays, makes it an ideal brand for the lottery sector. Tina Hoover, VP of Licensing for Scientific Games, shared her enthusiasm about reintroducing NBA branding within the lottery category, noting its potential to attract players and benefit good cause programs in local communities.
In fiscal year 2024, it was reported that licensed branded games created by Scientific Games contributed to a substantial $2.6 billion in retail sales across North American lotteries. This demonstrates the brand's notable impact on the lottery industry, enhancing the overall gaming experience.
Scientific Games, a global leader in providing diverse gaming solutions, operates in 50 countries and serves nearly every North American lottery. Through their innovative offerings, they continue to expand their influence in both retail and digital gaming landscapes. Their commitment to enhancing entertainment experiences and driving profits for government-sponsored lottery programs showcases their leadership in this industry.
The partnership between Scientific Games and the NBA presents an exciting opportunity for lottery players while benefiting local communities. It's a strategic move that illustrates the fusion of sports entertainment and gaming, providing a platform for players to enjoy the thrill of sports while supporting community initiatives. With this new venture, both Scientific Games and the NBA are poised to make a significant impact in the lottery sector, attracting new players and enriching the gaming experience.
Topics Entertainment & Media）
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