#None #AI Solutions #Gracenote #Entertainment Data

Gracenote Elevates Entertainment with AI-Driven Experience

Gracenote, recognized as the leading content data unit of Nielsen, has unveiled a groundbreaking product designed to transform user interactions on TV platforms. This initiative centers around the new Gracenote Video MCP Server, which plays a crucial role in optimizing user search and discovery experiences by integrating advanced large language models (LLMs) with Gracenote’s authoritative entertainment data.

Enhanced Content Discovery Through Advanced Technologies

The Gracenote Video MCP Server connects LLMs to Gracenote's extensive and dynamically updated knowledge base. This unique capability allows the server to validate, correct, and enrich responses to entertainment queries in real-time. By utilizing this technology, platforms can ensure that they return the most accurate and relevant information to users based on their specific content search inputs and preferences.

Initially, Gracenote will deploy this innovative server to enhance Connected TV (CTV) platforms and apps, helping them to connect efficiently with the capabilities offered by LLMs while minimizing limitations encountered by these models. The product's ability to verify and ground LLM responses in editorially vetted data empowers platforms to offer enhanced conversational search features, personalized recommendations, and engaging discovery paths using an extensive database comprising verified data on TV series, movies, and sports events.

Practical Applications of Gracenote Video MCP Server

The utility of the Gracenote Video MCP Server is exemplified through several practical applications. For instance, users can engage more effectively by asking specific questions such as:

• - _“Show me the episodes of Brooklyn Nine-Nine in which Jake references Die Hard.”_
• - _“The Academy Awards are on this week. List the 20 highest-grossing Oscar-winning films from the last 10 years.”_
• - _“Where can I watch the Dodgers game tonight?”_

The server not only enhances responses to queries but also enriches them with related program imagery, information regarding availability, and standardized Gracenote content identifiers. This level of enrichment facilitates data harmonization, linking users to a wider array of related content, including trailers, reviews, and ratings, thereby making the information both more meaningful and comprehensive.

Key Insights from Leadership

Tyler Bell, the Senior Vice President of Product at Gracenote, shared insights on the company’s commitment to redefining user engagement in entertainment, stating, _“Gracenote content data and IDs have long served as the source of truth for the global entertainment industry. With the launch of the Gracenote Video MCP Server, we're introducing a new wave of offerings leveraging both our data and technology to help platforms solve big problems around engineering and harmonization.”_ This dedication to enhancing user experiences is central to Gracenote's mission as they navigate the evolving landscape of AI-driven engagement and monetization.

The Role of AI in Shaping Entertainment Services

In today’s competitive marketplace, TV platforms are increasingly enthusiastic about harnessing the capabilities of AI to boost search and discovery processes. This approach aligns with the ongoing shift towards generative AI and the integration of LLMs, which offer unique advantages in creating harmonized content catalogs drawn from their extensive training materials. The integration allows platforms to provide valuable semantic searches and rank results according to various criteria selected by either viewers or editorial teams. While leveraging LLMs is useful, challenges also arise, as they can sometimes generate plausible but inaccurate information, a phenomenon known as _“hallucination.”_

Looking Ahead: A New Era for Entertainment Experiences

The introduction of the Gracenote Video MCP Server represents the first of several AI-driven products aimed at enhancing content search and discovery. As consumers increasingly adopt AI and LLMs in their daily activities, Gracenote’s human-verified data is set to serve as a pivotal reference source for all entertainment experiences across video, sports, and music platforms. For individuals and companies alike, this means a chance to experience a significantly richer and more reliable interaction with content.

For more details and to understand how this innovative server can elevate entertainment experiences, interested parties can access the free whitepaper on the Gracenote Video MCP Server via their website.

About Gracenote

With a dedication to providing top-tier entertainment metadata, content IDs, and additional services, Gracenote has become indispensable to the world's foremost creators, distributors, and platforms. They have meticulously aggregated, normalized, and enriched program metadata for over 40 million titles across 260+ streaming catalogs in more than 70 languages within 80+ countries. By facilitating advanced search and navigation capabilities, Gracenote plays a critical role in bridging connections within the entertainment ecosystem, helping individuals easily locate their favorite TV shows, movies, music, and sports—all while delivering decisive content analytics that simplify complex business decisions. Visit Gracenote.com for further information.