#Thailand #Bangkok #UPWARD #Business Reform #Thai CC Innovation

Transforming Operations: Business Reform Seminar

On March 4, 2026, UPWARD Co., Ltd. will host a complimentary seminar titled "Business Reform Starting with Customer and Sales Management" in Bangkok, aimed at Japanese business leaders and managers in Thailand. This event, co-hosted with TerraSky (Thailand) Co., Ltd. and Thai CC Innovation Co., Ltd., is designed to address the common challenges faced by local Japanese companies regarding productivity and customer relationship management.

Background of the Seminar

The importance of digital transformation (DX) is widely acknowledged among Japanese companies in Thailand. However, many face challenges like discrepancies between operational processes and the systems implemented, leading to mere increases in data entry workloads without significant productivity gains. If sales activities remain unclear and rely heavily on individual employees, the introduction of sophisticated IT tools will often result only in duplicated efforts rather than enhancing overall productivity.

Under Thailand's unique blend of smartphone-centric operations and chronic traffic congestion, businesses need to go beyond simple tool implementation. What is required instead is a comprehensive redesign of the sales process. This seminar seeks to address these gaps by leveraging insights from industry experts.

Partnership and Collaborative Efforts

The partnership between UPWARD, Thai CC Innovation, and TerraSky (Thailand) focuses on fundamentally transforming the government and business operations through effective consulting practices. Representatives from these organizations will share case studies, providing insights into successfully optimizing business processes and utilizing DX tools and artificial intelligence (AI) to maximize sales results.

Key Issues and Solutions

The seminar will delve into why sales reforms often stall. Participants will receive a detailed roadmap to transform into a winning sales organization within the local context. Common challenges addressed will include:

• - Organizational and Strategic Issues:

- Sales activities not being documented as organizational knowledge but are kept within individual personnel using chat tools.
- Aiming to eliminate potential sales losses from missed visits or delayed follow-ups.

• - IT and Tool Challenges:

- Overlapping data entry workloads due to scattered scheduling and reporting tools.
- Achieving a streamlined approach compatible with mobile technology prevalent in Thailand.

• - Management Issues:

- Desire to analyze and monitor external sales activities and visit statuses.
- Drive towards automated reporting tasks and data governance using the latest AI tools.

Seminar Overview

• - Date and Time: March 4, 2026, from 1:30 PM to 4:00 PM (registration starts at 1:00 PM)
• - Venue: MÖVENPICK HOTEL SUKHUMVIT15 BANGKOK, "LOTUS ROOM"

(Address: Sukhumvit Soi 15 Sukhumvit Road, Klong Toei Nuea Wattana 10110 BANGKOK, near BTS Asok Station or BTS Nana Station)

• - Participation Fee: Free of charge (registration required)
• - How to Register: Interested parties can sign up through the following link: Register Here

Program Schedule

The program will feature an opening session introducing each participating company, followed by four main sessions:
1. [Thought Process] Preventing Opportunity Loss: A Prescription for Business Improvement (Presenter: Thai CC Innovation)
2. [Practice] Utilizing Selected DX Tools in the Thai Field (Presenter: TerraSky (Thailand))
3. [Latest Cases] The Cutting Edge of Field DX Achieved with AI and Location Data (Presenter: UPWARD)
4. [Networking] Q&A and Networking

Featured Speakers

The seminar will showcase speakers with extensive backgrounds in business transformation and digital technology.

• - Shota Shimokaya, Project Manager at Thai CC Innovation, with over 80 consulting successes.
• - Yudai Kuribayashi, Managing Director of TerraSky (Thailand), an expert in facilitating DX for major corporations.
• - Masaki Ishida, Vice President of UPWARD, specializing in sales AI agent technology that transforms field sales efforts.

About UPWARD

UPWARD provides an AI-based sales support service specialized for field sales and outside sales activities. With patented geofencing technology, UPWARD automatically logs customer interactions, streamlining sales processes for over 450 companies, including industry leaders like Kubota and Rinnai. UPWARD aims to empower field workers, drive company growth, and transform sales operations into agile, efficient systems. Visit UPWARD’s website for more information.

For press inquiries, please contact:
UPWARD PR Team
Phone: 03-6897-3683
Email: [email protected]