#illumista #workingU #BabyTech

Illumista's Achievement at the BabyTech® Awards 2025-26

Introduction

Illumista Co., Ltd., based in Setagaya, Tokyo, proudly announces that its parental leave support system, workingU, has been awarded the Excellence Award in the Social Impact category at the BabyTech® Awards 2025-26. This award acknowledges products and services that demonstrate notable contributions in the realm of parenting technology.

What are the BabyTech® Awards?

The BabyTech® Awards, now in its 7th year, recognizes a variety of innovative baby tech products and services in Japan. This year's contest saw 60 entries across 13 categories, with 42 products selected for final assessment after preliminary judging. The final winners were determined through a second round of evaluations, focusing on excellence within each category.

The workingU platform was highlighted for its unique features, such as AI-driven parental leave simulations and a comprehensive guidebook that helps employees better understand their parental leave benefits. It effectively addresses significant challenges associated with managing parental leave, especially in larger companies with over 300 employees.

Rising Male Parental Leave Rates

In recent developments, the male parental leave uptake rate has reportedly exceeded 40% in fiscal year 2023. However, many companies continue to face challenges related to the complexities of managing various leave patterns, including fragmented leave periods. The workingU system aims to standardize and streamline the management of parental leave, easing the burden on HR personnel while providing reassurance to employees.

Judge's Comments

The judges provided insightful feedback on workingU's impact:

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