Experience the Exciting VIRCHE Pop-Up Shop in Shibuya
The renowned anti-aging skincare brand VIRCHE, based in Osaka, is set to open its very first pop-up shop at Shibuya Scramble Square from February 19 to 25, 2026. VIRCHE, known for its avant-garde formulations, will showcase its entire product line, including the popular high-moisture Marula Oil, which has won the hearts of many skincare enthusiasts.
Exclusive Launch of Spring's Limited Edition
Among the highlights of this pop-up shop is the early release of the much-anticipated Spring limited edition Brightening Coffret 2026. This exclusive set features specially designed packaging inspired by the vibrant blossoms of spring, containing the limited fragrance Marula Blend Oil and a convenient roll-on Marula Oil. With a refreshing citrus-herbal scent that embodies the essence of awakening, this collection is crafted to brighten up your daily skincare routine.
Sample Wall: An Interactive Experience
The pop-up will also introduce the 'Sample Wall,' an interactive experience showcasing a variety of skincare product samples. By following VIRCHE’s official Instagram account and adding the brand's LINE official account, visitors can select five samples of their choice from the wall for free! This is a perfect opportunity for skincare lovers to discover new favorites tailored to their moods and skin concerns.
Attractive Purchase Benefits
Shop visitors will also be welcomed with special purchase benefits. With a minimum purchase of 5,000 yen, customers can enjoy a lucky draw. With 7,000 yen spent, they will receive an original pouch, while spending 10,000 yen or more earns them a Repair Moist Lotion Mask (one sheet). These limited-time offerings and gifts enhance the shopping experience and ensure customer satisfaction.
Event Details
- - Location: Shibuya Scramble Square, 6th Floor +Q (Beauty Section), Event Stage 6B
- - Hours: 10:00 AM to 9:00 PM (Until 8:00 PM on the final day)
- - Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6101, Japan
- - Access Info: Shibuya Scramble Square Access
Featured Products
Brightening Coffret 2026
- - Price: 5,830 yen (tax included)
- - Contents: Limited fragrance Marula Blend Oil Bright III (2026 Spring scent) & Roll-On Marula Oil
Limited Edition Marula Oil Collection
- - Price: 11,980 yen (tax included)
- - Contents: Marula Oil, Marula Blend Oil [Bright], and Marula Blend Oil [Clear]
Marula Glow Collection
- - Price: 11,000 yen (tax included)
- - Contents: Marula Oil, Repair Glow Hair Oil, and Body Care Oil
Why VIRCHE’s Marula Oil Stands Out
VIRCHE’s Marula Oil is derived from the fruit of the Marula tree, known as the