MuAtsu Awards
2025-12-12 04:46:37

Celebrating Creativity: MuAtsu Display Contest Awards Held by Showa Nishikawa

On December 9, 2023, Showa Nishikawa Co., Ltd., a leading company in bedding products including MuAtsu, held the award ceremony for its inaugural Display Contest as part of the 83rd anniversary celebration. The event took place in Tokyo, marking a significant milestone in the company's long history, which dates back 83 years.

The Display Contest showcased the creativity and innovative spirit of various stores across Japan, with the Soka Factory Outlet Store named the overall winner. Junko Kojima, the store manager, expressed immense joy and gratitude during her acceptance speech. She highlighted how the team collaborated on a display inspired by the theme of 'Sky and Clouds,' transforming it into an image of 'Soaring into the Sky.' This teamwork led to a strong sense of accomplishment for all involved.

The awards ceremony featured nominees from ten selected stores that underwent a stringent evaluation process. Besides the presentation of certificates and commemorative gifts, the judges praised the unique 'MuAtsu Blue' display for its creativity and innovative approach.

Prize Winners and Comments:


  • - Grand Prize (1st place): Soka Factory Outlet Store, Junko Kojima (Store Manager)
"We worked together like a cultural festival, developing the theme into an image of taking flight. We felt a great sense of achievement upon completion and want to continue creating inviting store environments."

  • - Excellence Award (2nd place): Mitsui Outlet Park Kisarazu, Shogo Nakayama (Store Manager)
"The flowers used in our display were handmade by our partners and served as a captivating accent for visitors. Next time, we aim for first place!"

  • - Excellence Award (3rd place): Bell Mall Utsunomiya, Yuka Okuda (Store Manager)
"We collaborated to create a display focused on a sense of luxury. Moving forward, we aim to create spaces that bring joy to our customers."

In addition to the Display Contest, a Back of House Contest was simultaneously held to encourage operational improvements within stores. The top honors went to Mitsui Outlet Park Sapporo Kitahiroshima, followed by Shisui Premium Outlets, and Mitsui Outlet Park Jazz Dream Nagashima. This initiative encouraged the sharing of innovative practices among staff and contributed to raising overall awareness within the company.

Company Overview


Company Name: Showa Nishikawa Co., Ltd.
Headquarters Address: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007, Japan
Representative: Kei Nishikawa
Website: www.showanishikawa.co.jp

This event not only celebrated the creativity and hard work of the participants but also reinforced Showa Nishikawa’s commitment to excellence in customer experience through collaborative efforts in their stores.


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Topics Consumer Products & Retail)

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