Celebrate Self-Expression with Sally Beauty's COLORfest in 2026

COLORfest: A Month-Long Celebration of Color by Sally Beauty

Sally Beauty is thrilled to unveil COLORfest, an exciting month-long campaign dedicated to celebrating the transformative power of hair and nail color. This initiative invites beauty enthusiasts to engage in immersive experiences that emphasize self-expression and creative beauty.

Set to launch on March 14, 2026, COLORfest will kick off with a free pop-up event at The Grove in Los Angeles. This vibrant celebration will be open from 10 AM to 10 PM PST, welcoming people of all ages and skill levels to dive into the colorful world of beauty.

Immersive Experiences Await

At COLORfest, attendees will discover a wide array of activities designed to enhance their understanding and appreciation of color. The event is more than just a showcase; it's an educational journey. Guests can participate in personalized color analyses to determine their unique color season, allowing them to choose shades that complement their individual style and personality. Experts from Sally Beauty, including renowned professionals like Gregory Patterson, Monae Everett, and Juli Russell, will provide tailored consultations, ensuring everyone finds the perfect hue for them.

Not only will attendees have the chance to learn and experiment, but they also stand to win fantastic products and enjoy glam services. Highlights include glitter spray applications by Eva NYC and colorful transformations with tinsel or temporary hair dyes from Strawberry Leopard. Participants will also be treated to delectable snacks and can leave with a curated assortment of hair and nail products valued at $100, setting the stage for a colorful new look at home.

More Than Just an Event

As part of its commitment to fostering community engagement and confidence, Sally Beauty emphasizes that COLORfest is about more than simply showcasing products. The brand aims to create a sense of belonging among beauty lovers while empowering them to explore their creative side. By blending product availability with experiential education, Sally Beauty underlines its mission to make beauty accessible and enjoyable for everyone.

The month-long campaign will continue across all Sally Beauty stores nationwide and the brand’s online platform, offering exclusive promotions, educational resources, and expert guidance. Sally Beauty is devoted to growing its relationships with customers, providing them with the tools and insights they need to redefine their beauty experiences.

A New Era for Sally Beauty

Chris Kobus, Chief Marketing Officer at Sally Beauty, emphasizes the importance of such initiatives: “COLORfest marks the beginning of a bigger evolution for Sally Beauty. We are dedicated to creating meaningful experiences that make hair color more approachable and inspiring.” He reiterates that this campaign aligns with the modern consumer's desire for interactive, educational shopping and encourages everyone to embrace vibrant colors in their beauty routines.

Conclusion

Ultimately, COLORfest serves as a pivotal moment for Sally Beauty to reiterate its position as a trusted source for high-quality products and expert advice, encouraging individuals to break out of their comfort zones and explore bold, creative colors. As the beauty landscape continues to evolve, Sally Beauty remains committed to providing innovative, accessible solutions that resonate with today’s discerning beauty enthusiasts.

For more information about COLORfest and the activities planned, visit SallyBeauty.com/Events.

*While supplies last.