#Japan #Fukuoka #Outdoor Advertising #Fukuoka Airport #Cross Daily

Enhancements to Fukuoka Airport Media Site

The Fukuoka Airport Media Site has recently been revamped to improve user experience and functionality for advertisers. Operated by Cross Daily, a subsidiary of the DAC Group, this site caters to the needs of the approximately 28 million people who utilize Fukuoka Airport annually. The introduction of a map-based search feature and the addition of detailed case studies aim to solve the common challenge of visualizing potential advertising placements in the outdoor and transit advertising sector.

Addressing Visualization Challenges in OOH Advertising

One of the significant barriers faced by companies considering outdoor advertising is their inability to easily envision the actual display environment. Advertisers are often confronted with vague queries, such as whether an ad will be on the north side or the south side and how large the display will be. This ambiguity can lead to confusion and difficulty in the decision-making process.

In response to these challenges, the revamped Fukuoka Airport Media Site has introduced two new features: a 'map search' and a 'case study introduction'. These additions are designed to enhance the user experience and provide clarity for advertisers looking to make informed decisions about their advertising placements.

Innovative Map-Based Search Tool

The new map-based search option allows advertisers to view potential display locations visually. For example, instead of simply specifying that they want to place an ad on a board they will see upon exiting the plane to the right, advertisers can now convey this desire more concretely. The new tools turn abstract requests into specific suggestions, ensuring advertisers can plan their campaigns with greater precision.

Enhanced Accessibility with Detailed Case Studies

Alongside the mapping tool, the site now features a gallery of detailed advertising examples complete with photos. These case studies illustrate the types of creative displays that have been successfully installed at various locations within the airport. By offering this level of detail, the platform allows potential advertisers to gather insights readily, which aids them in visualizing their campaigns before making a commitment.

The case study section is accessible without requiring user registration, making it easier for advertisers to explore options with minimal initial barriers. This strategy aims to facilitate smoother transitions into the later stages of the decision-making process, effectively enabling advertisers to concentrate on meaningful evaluations.

Understanding the Fukuoka Airport Media Site

Launched in 2023 by Cross Daily, the Fukuoka Airport Media Site serves as a free membership-based web service that consolidates various advertising opportunities available within the airport. This service has quickly become a vital resource for businesses seeking to utilize the latest advertising spaces, which were previously only available in printed brochures.

With the evolution of digital technology, the Fukuoka Airport Media Site now allows companies throughout the country to access updated detailed information about advertising media at Fukuoka Airport at any time. This accessibility is a significant advantage in a highly competitive advertising landscape.

Company Overview

• - Name: Cross Daily, formerly known as Daily Information Kyushu
• - CEO: Haruki Motomura
• - Location: 9th floor, Tenjin Sumitomo Life FJ Business Center, 2-8-35 Tenjin, Chuo Ward, Fukuoka City
• - Established: December 2, 2013
• - Business Focus: Comprehensive advertising agency, inbound business, web marketing, video production
• - Official URL: Cross Daily

Parent Company Overview

• - Company Name: DAC Holdings
• - CEO: Kazunori Ishikawa
• - Location: 13th floor, TIXTOWER UENO, 4-8-1 Higashi Ueno, Taito Ward, Tokyo
• - Employee Count: 975 (as of December 2025)
• - Website: DAC Group