#Japan #Tokyo #Japanese crafts #Nakagawa Masashichi #Oimachi Tracks

New Store Launch: Nakagawa Masashichi in Oimachi Tracks

On March 28, 2026, Nakagawa Masashichi, a renowned lifestyle brand rooted in Japanese craftsmanship, will unveil its latest store located in Oimachi Tracks, a newly constructed complex adjacent to JR Oimachi Station in Shinagawa, Tokyo. This 300-year-old business, based in Nara, has become a staple for high-quality Japanese goods, closely collaborating with about 800 artisans across the country.

To commemorate the grand opening, the store will also launch a limited series of products inspired by the name Oimachi, which translates to "big well." This exclusive collection features three items designed boldly to reflect this theme, including a handkerchief, socks, and a scented bookmark, all adorned with creative motifs and the iconic Naakgawa Masashichi deer logo.

Extensive Collection of Japanese Crafts

The new Oimachi store will feature approximately 2,000 carefully selected items, all rooted in Japan's craftsmanship tradition. The strategic location in a bustling area where three railway lines intersect serves about 360,000 commuters daily, making it a go-to destination for both locals and visitors alike, eager for quality lifestyle goods. The store design, crafted by YLANG YLANG, embraces the airy atmosphere, encouraging customers to wander in during their daily routines.

Special Grand Opening Products

As part of the opening festivities, the store will reveal three unique products catering to the theme of Oimachi's heritage. Each item proudly showcases the character of the brand while also featuring playful designs that prompt customers to enjoy the richness of Japanese craftsmanship:

1. Handkerchief (¥1,870) - A creatively designed handkerchief that artfully displays a motif of the character representing "井" (well), with a hidden image of a deer.
2. Socks (¥1,870) - Featuring the same "井" motif in patterned form, enhanced with vibrant colors and a charming deer embroidery.
3. Scented Bookmark (¥1,100) - Impressively designed to not just mark your place in books but also to deliver soft Japanese scents, perfect for gifting.

New Life Greeting Bags

Along with the unique products, Nakagawa Masashichi will introduce two special greetings bags priced at ¥3,000 each. These bags, themed around the idea of welcoming residents of Oimachi, feature thoughtful combinations:

• - Sakura Set - Includes cherry blossom sweets, Sakura bancha, and flower towels.
• - Curry Set - A practical assortment of five kinds of regional curry paired with traditional fukkin, useful for busy new lives.

Media Preview Event

Before the store's official opening, Nakagawa Masashichi will host a special media preview on March 19, 2026, from 10:00 AM to 1:00 PM. Attendees will sample delicious sakura-flavored Japanese sweets and other traditional regional dishes, setting the stage for the grand celebration.

The strategic placement of the Nakagawa Masashichi store in the Oimachi Tracks area not only celebrates local heritage but also invites the community into the rich world of Japanese craftsmanship. With its innovative designs and emphasis on local collaboration, Nakagawa Masashichi aims to bridge everyday life with the extraordinary essence of craftsmanship.

For inquiries, please reach out using the following contacts:

• - Customer Inquiries: Nakagawa Masashichi Website
• - Press Inquiries: Akari Misu, Nakagawa Masashichi PR, 050-7112-1954, [email protected]