#South Korea #Seoul #Paris #Yanolja #Global Tourism

European Cities Shine in the 2025 Global Tourism City Attractiveness Index

In a significant acknowledgment of its tourism charm, Europe has cemented its role in the global tourism landscape, as highlighted by the recent Yanolja Attractiveness Index. Conducted by Yanolja Research, alongside prominent academic institutions, this inaugural index evaluates the allure of various tourism cities around the globe, shedding light on what travelers truly value.

The Yanolja Attractiveness Index, unveiled during the <2025 Global Tourism City Attractiveness Evaluation> seminar, includes insights from a diverse range of travelers. This comprehensive approach sets it apart from typical assessments, focusing not only on traditional benchmarks but also on the actual sentiments and experiences of tourists. Featuring evaluations from 191 cities, the index emphasizes the importance of understanding tourist preferences beyond mere infrastructure.

Overview of the Findings

Among the standout conclusions from the index, Japanese city Osaka took the top spot as the most attractive tourism city globally. Meanwhile, Paris emerged as the beacon of European tourism, securing an impressive second-place finish overall. Complementing Paris's strong performance were other significant European cities, each contributing to the continent's robust presence on the world stage.

London and Rome followed closely behind, ranking 6th and 8th, respectively. Other notable cities included Berlin at 22nd, while Barcelona, Madrid, Venice, Florence, Milan, Brussels, and Nice formed a vibrant list of European destinations that showcased their unique appeals. Such high rankings signal enduring global interest in the rich cultural and historical legacy that these cities offer.

Understanding Tourist Appeal

The crux of the Yanolja Attractiveness Index lies in its dual-focus approach, emphasizing both