#Germany #Berlin #Travel Campaign #Wonderful Indonesia #Indonesian Tourism

Discover the Wonders of Indonesia in Berlin

This July, the official tourism campaign by the Indonesian Ministry of Tourism, Wonderful Indonesia, brings an impressive showcase of the country’s breathtaking destinations to the streets of Berlin. From July 1st to July 31st, 2025, Berliners will have the opportunity to experience the allure of Indonesia, known for its rich heritage and natural beauty, through a vibrant open bus tour and striking outdoor advertising campaigns.



The promotional events are cleverly designed to engage potential tourists in Germany, especially those who appreciate unique travel experiences. Featured locations include stunning sites such as Lake Toba in North Sumatra, the ancient temples of Borobudur in Central Java, the vibrant region of Mandalika in West Nusa Tenggara, the picturesque Labuan Bajo in East Nusa Tenggara, and the renowned island of Bali.

By placing advertisements in iconic locales across Berlin, such as Kurfürstendamm, and utilizing open bus routes that cover major attractions like the KaDeWe department store, Checkpoint Charlie, and Potsdamer Platz, the campaign aims to ensure that the beauty of Indonesia catches the eyes of Berlin’s residents and visitors alike.

According to Statistics Indonesia, international tourist arrivals have reached 1.31 million, showcasing a 14.01% increase from the previous year. In May 2025, around 192,235 European visitors flocked to Indonesia, indicating Europe, particularly Germany, remains a promising market for Indonesian tourism. With a target of more than 2.5 million European tourists by the end of 2025, Indonesia is keen on attracting approximately 327,000 visitors from Germany alone.

This initiative is not merely about increasing tourist numbers; it is also a strategic effort to bolster Indonesia’s tourism presence in the European market by offering immersive and authentic travel experiences focused on gourmet food, marine tourism, and wellness.

During the recent Internationale Tourismus-Börse (ITB) Berlin 2025, Indonesian Minister of Tourism Widiyanti Putri Wardhana emphasized the importance of these sectors, highlighting the government’s commitment to sustainable tourism practices. The overarching goal of this campaign is to position Indonesia as a safe, welcoming destination not just for individual travelers but for families seeking memorable adventures.

The Wonderful Indonesia campaign has received support from various sectors, acknowledging the crucial role of international advertising in enhancing brand visibility and promoting Indonesia as a world-class destination. Minister Widiyanti stated, "Outdoor advertising gives us a chance to connect with people in real-time during their daily lives. By showcasing our campaign in such a prominent European city like Berlin, we aim to inspire more travelers to consider Indonesia as their next holiday spot."

This campaign also plays a pivotal role in supporting the recovery and growth of the travel industry within Indonesia, which is a crucial economic driver for the country. By emphasizing their unique offerings and ensuring safe travel conditions, Wonderful Indonesia is ready to welcome international tourists to its stunning landscapes and vibrant cultures.

For more information about this initiative, visitors can check out Wonderful Indonesia’s Official Website, or follow their social media channels on Instagram, TikTok, Facebook, and YouTube under @wonderfulindonesia.

In conclusion, as Wonderful Indonesia takes its message to the streets of Berlin, it encapsulates the spirit of adventure and cultural richness that awaits in Indonesia, inviting all to come and explore the paradisiacal beauty that defines this Southeast Asian gem.