Wonderful Indonesia Showcases its Attractions Through a Bus Campaign in Rome

Wonderful Indonesia Campaign in Rome: A Cultural Showcase

In July 2025, the Wonderful Indonesia initiative, officially promoted by the Ministry of Tourism of the Republic of Indonesia, made headlines in Rome by showcasing the unique beauty of Indonesia’s cultural treasures and natural wonders. This vibrant campaign is set against the historic backdrop of the Eternal City, providing a unique link between Italian travelers and Indonesia’s prime tourist destinations. Let's explore how this campaign unfolds!

A Month-Long Celebration in the Heart of Rome

From July 1st to July 31st, the bustling streets of Rome will be adorned with stunning advertisements featuring Indonesia's most iconic locations such as Lake Toba, Borobudur, Mandalika, Labuan Bajo, and the ever-popular island of Bali. This extensive outreach effort aims to bridge the gap between Italy and Indonesia, inviting tourists to immerse themselves in the rich cultural experiences that await them in Southeast Asia.

A standout feature of the campaign is a scenic open-top bus tour that takes visitors through some of Rome's most famous landmarks, such as the Colosseum, Circus Maximus, and Piazza Venezia. This not only captures the attention of locals but also sparks interest from international visitors exploring the beautiful city. The bus, adorned with colorful images and messages promoting Indonesian tourism, will undoubtedly turn heads and create a buzz throughout the city.

Strategic Advertising Locations

The outdoor ads are strategically placed in high-traffic areas such as Piazza del Risorgimento and Piazzale Flaminio, ensuring they reach a vast audience. The choice of these locations reflects a clear strategy to engage urban dwellers and tourists alike, creating a visual connection between Italy and the enchanting destinations of Indonesia.

Statistics from Indonesia indicate that international tourist arrivals have significantly risen, reaching approximately 1.31 million, marking a 14.01% increase year-on-year. Notably, European tourist visits, especially from Italy, are on the rise, emphasizing the importance of this market for Indonesian tourism as they work to attract over 2.7 million visitors from Europe in 2025.

A Commitment to Sustainable Tourism

The Wonderful Indonesia campaign isn't just about increasing tourist numbers; it's also focused on promoting sustainable tourism practices. The initiative aims to foster inclusive economic growth, ensuring local communities benefit from the tourism industry. By highlighting experiences rooted in local culture, nature, and traditions, the campaign encourages travelers to seek out immersive and authentic journeys.

Minister of Tourism Widiyanti emphasized, “This initiative is not only about promoting our diverse destinations; it also revitalizes Indonesia's tourism economy and opens broader opportunities for local communities.” This reflects Indonesia's commitment to ensuring that tourism growth translates into benefits for local populations, particularly in the wake of the global recovery in travel.

Embracing the Future of Travel

As the world gears up for the summer travel season, the Wonderful Indonesia campaign serves as a reminder that the nation is ready to welcome international visitors back with open arms. With advertisements positively framing Indonesia as a welcoming, safe, and exciting destination, the campaign draws attention to the immersive experiences awaiting travelers.

The effective integration of outdoor advertising into urban life aims to engage the public continuously, creating a conversation about travel and tourism. This not only increases awareness about Indonesia's remarkable destinations but also inspires adventure and exploration.

As we look forward to the future, the Wonderful Indonesia campaign stands as a testament to the power of international advertising—connecting cultures, bridging distances, and inviting the world to discover the unforgettable experiences that await in Indonesia. By integrating modern advertising techniques, the campaign is set to make a lasting impression on the bustling streets of Rome, contributing to the growing tapestry of global tourism.

For more information about Wonderful Indonesia, visit Wonderful Indonesia Travel or follow their social media channels on Instagram, TikTok, and Facebook.