Wonderful Indonesia Brings the Essence of Paradise to Berlin’s Streets

Discovering Indonesia in Berlin: A Journey Starts in July

This July, Berlin will transform into a vibrant hub for Indonesian tourism as "Wonderful Indonesia," the official tourism campaign from the Indonesian Ministry of Tourism, takes center stage. From July 1 to July 31, locals and tourists alike will experience a slice of paradise with an exciting open-bus tour and captivating out-of-home (OOH) advertising across the city’s iconic locations.

Bringing Indonesian Attractions to Life

The primary aim of this initiative is to familiarize German travelers with Indonesia's stunning natural landscapes and famous tourist destinations. Attractions like Toba Lake in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and the world-famous Bali are highlighted. The strategically placed OOH advertisements around the bustling Kurfürstendamm will offer eye-catching visuals and immersive experiences for everyone.

The open-bus campaign will navigate through key routes, making stops at landmarks such as the KaDeWe department store, Lützowplatz, Kulturforum Tiergarten, Potsdamer Platz, and many more. This well-planned itinerary ensures that visitors can glimpse the beauty and culture of Indonesia while exploring Berlin’s vibrant streets.

A Promising Market for Indonesian Tourism

According to Statistics Indonesia (BPS), international tourist arrivals reached 1.31 million in 2025, marking a 14.01% increase from the previous year. Notably, in May alone, the number of European visitors was 192,235, reflecting a 1.06% rise since the beginning of the year, with an average stay of 17.08 nights. Europe, including Germany, continues to be a key market for Indonesian tourism, with initiatives in place aiming for over 2.5 million European tourists by year's end, accounting for roughly 17.3% of Indonesia's international tourism target. The focus is on attracting up to 327,000 visitors from Germany.

This campaign represents a strategic effort by Wonderful Indonesia to promote tourism within the European market. It brilliantly aligns with the ministry's flagship programs targeting immersive, authentic travel experiences that span culinary, marine tourism, and wellness. These focal points had been prominently discussed by Tourism Minister Widiyanti Putri Wardhana during her participation in the ITB Berlin 2025.

Commitment to Sustainable Tourism

The Wonderful Indonesia campaign seeks to bolster awareness of Indonesia’s sustainable tourism efforts and foster inclusive economic growth. This initiative underscores Indonesia’s readiness to welcome international tourists and families in a safe, warm, and unforgettable environment.

"The outdoor campaign allows us to engage with people in real-time, amidst their everyday lives. By bringing this drive to a major European city like Berlin, we hope to raise awareness and encourage more travelers to consider Indonesia as their next adventure," stated Minister Widiyanti. "This initiative not only showcases our tourist offerings but also supports the recovery and growth of the Indonesian travel industry."

For those eager to learn more about the breathtaking beauty of Indonesia, follow them on their social media platforms, including Instagram, TikTok, Facebook, and YouTube.

Whether you are planning your next holiday or simply looking for inspiration, Wonderful Indonesia invites you to journey through its stunning locales, promising an extraordinary experience.

For more details, visit www.indonesia.travel.

Conclusion

As Berliners and tourists embark on this journey through the essence of Indonesia, the campaign emphasizes the beauty, diversity, and hospitality that this vibrant nation has to offer. From breathtaking landscapes to rich cultural heritage, Indonesia awaits to be discovered on the streets of Berlin this July.