Vintage Week Vol.3 by BRAND OFF: Celebrating Retro Luxury
A Trendsetting Popup in Shibuya
K-Brand Off, a subsidiary of the well-known Komehyo Holdings Group, is set to unveil an exciting popup event titled
Vintage Week Vol.3 by BRAND OFF from
April 11 to April 20, 2026, near Shibuya Parco. This event is a prelude to their new store opening,
BRAND OFF SHIBUYA, scheduled for May 2026. During this 10-day exclusive event, visitors will have a chance to explore and purchase a handpicked selection of premium used luxury items.
Market Growth and Consumer Trends
As Japan’s inbound tourism market matures, the focus is shifting from quantity to quality. The
Japan National Tourism Organization (JNTO) reported record-high visitor numbers, with
3,466,700 travelers arriving in February 2026 alone, reflecting a significant rise in consumer spending on luxury goods. Additionally, Japanese travelers increasingly prefer personal and unique experiences over conventional tourist attractions, driven by the influence of social media and artificial intelligence.
In this landscape, Vintage Week aims to cater to the sophisticated demands of international visitors, establishing Shibuya as an effective platform to highlight Japan's quality resale market. The event will create an immersive experience, allowing participants to engage deeply with the world of luxury brands.
Unique Experience at Vintage Week
This third installment of Vintage Week promises an even more curated selection of rare items, particularly featuring vintage bags from the
2000s. The atmosphere will be notably different from conventional retail stores, designed to be open and inviting for first-time visitors and international tourists alike. Shoppers can embark on a treasure hunt to find
one-of-a-kind pieces, enhancing their experience.
Setting the stage for the
BRAND OFF SHIBUYA grand opening, the popup will also serve as a new customer touchpoint and seamlessly integrate with their flagship stores in
Ginza and
Shinjuku.
Event Details
- - Event Name: Vintage Week Vol.3 by BRAND OFF
- - Dates: April 11 (Saturday) to April 20 (Monday), 2026
- - Operating Hours: April 11 - April 19, 11:00 AM to 8:00 PM; April 20, 11:00 AM to 6:00 PM
- - Location: OPENBASE SHIBUYA, 14-13 Udagawacho, Shibuya, Tokyo, Japan
- - Featured Brands: Hermes, Chanel, Louis Vuitton, Gucci, Prada, Dior
- - Product Range: Designer bags, jewelry, watches, and luxury apparel
About K-Brand Off
Founded in 1993, K-Brand Off has been a pioneer in the luxury resale industry, specializing in retail and buying of high-end brands such as bags, watches, and jewelry. As a part of Komehyo Holdings Group, they maintain the
#1 market share in luxury recycled goods in Japan. The company, headquartered in
Kanazawa, actively operates not only in Japan but also has a presence in
Hong Kong,
Taiwan, and
Shanghai through local subsidiaries.
For more information, visit their official
website.
Join us at Vintage Week Vol.3 and experience the charm of luxurious reused items and the elegance of Japan’s rich culture!