Therabody Enhances Global Operations by Implementing NetSuite's Advanced Technology

Therabody Boosts Efficiency with NetSuite

In a bold move to optimize its operations, Therabody, a frontrunner in the wellness technology sector, has signed on with Oracle's NetSuite. This decision is aimed at reinforcing the company's mission of empowering individuals to feel, move, and live better. By harnessing the capabilities of NetSuite's AI-driven cloud ERP system, Therabody is addressing the complexities of its growing business demands and setting the stage for future growth.

Founded in 2016 by Dr. Jason Wersland, Therabody initially gained widespread attention with its flagship product, the Theragun. Since then, the brand has rapidly expanded its range of wellness products distributed across more than 60 countries, and it has become a recognized leader in recovery technology. However, the swift expansion led to operational challenges, especially as the company faced difficulties with outdated processes that hindered efficiency and visibility.

Yash Murali, Therabody's Chief Technology Officer, noted the challenges during a period of rapid growth. He emphasized that the complexity of their technology stack often slowed down operations. By integrating NetSuite, the company has unified its global operations and automated previously manual processes, significantly increasing productivity. “We now have a strong foundation that allows our team to concentrate on strategic initiatives rather than getting bogged down by operational inefficiencies,” said Murali.

Significant Cost Reductions and Streamlined Operations

The switch to NetSuite has led to a staggering 45% reduction in technology costs for Therabody. The deployment of NetSuite OneWorld has enhanced the company's ability to manage its global operations more effectively. By improving visibility into performance metrics across its subsidiaries and simplifying financial processes, Therabody can better meet the needs of its diverse markets.

An essential aspect of NetSuite's offering is its Advanced Order Management feature, which has enabled Therabody to enhance its order fulfillment processes. This system allows the company to process thousands of orders daily, ensuring timely deliveries even during peak times. This operational agility is crucial for a consumer goods business where market demands fluctuate frequently.

Further, Therabody is leveraging the NetSuite AI Connector Service, which allows the company to seamlessly integrate leading AI models with its existing data. This integration is pivotal for ensuring data governance while still accessing powerful AI insights that enhance decision-making processes. The service allows Therabody to query operational data through natural language and automate various workflows, essentially reducing manual efforts and accelerating fulfillment and reporting cycles.

The Road Ahead: Embracing Innovation for Continued Growth

According to Julie Drimel, Senior Vice President of Customer Growth for Oracle NetSuite, the strategic implementation of NetSuite has granted Therabody the visibility and control necessary to thrive in a highly competitive landscape. “Therabody is utilizing NetSuite to maintain operating efficiency while pushing their professional-grade wellness technology into a broader consumer market,” Drimel explained.

Therabody continues to lead the wellness technology arena through innovation and a commitment to quality. Its suite of products, including the Theragun and others, has gained notable recognition, including a spot on TIME's Best Inventions of 2025. The merging of cutting-edge technology with user-friendly design is at the heart of their mission.

With the robust framework provided by NetSuite, Therabody is not just preparing to meet the demands of today but is also laying the groundwork for its future objectives. The company is focused on driving further growth while staying true to its mission to enhance overall well-being, providing people with the tools needed for better movement and recovery.

Therabody exemplifies how innovative technology solutions can empower businesses to overcome challenges while remaining focused on their core mission. As they look to the future, the integration with NetSuite illustrates a commitment to leveraging technology for enhanced effectiveness in operations, ultimately aiming to benefit consumers worldwide.