BDA Welcomes Kelly Bengston as New COO to Enhance Operations and Supply Chain

BDA Appoints Kelly Bengston as Chief Operating Officer

Bensussen Deutsch & Associates, LLC (BDA), a leader in branded merchandise agency, proudly announces the appointment of Kelly Bengston as its new Chief Operating Officer (COO). Based in Woodinville, Washington, BDA is renowned for partnering with iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, and NBC. With Bengston’s extensive background and solid experience, the company is poised for an exciting new chapter.

With over 25 years in the procurement and merchandising arena, Bengston brings a wealth of experience that will bolster BDA’s operations. Before joining BDA, Bengston served as Chief Supply Chain Officer at CKE Restaurants, known for its popular chains, Carl's Jr. and Hardee's. Her career also includes an impressive 14-year tenure at Starbucks, where she held several key supply chain roles, ultimately becoming the Senior Vice President of Supply Chain Operations and Chief Procurement Officer.

Jay Deutsch, BDA's co-founder and CEO, expressed enthusiasm about Bengston's appointment, stating, "BDA is a magnet for industry-leading talent, and Kelly Bengston's arrival as our new COO is the latest example of that momentum. She's a world-class operator, and the fact that an executive of her caliber is choosing BDA speaks volumes about our trajectory. We've got something special happening here, and Kelly is exactly the kind of superstar leader we need to help us capitalize on the massive opportunities ahead."

In her new role, Bengston will oversee BDA's global operations and supply chain initiatives, which include merchandising, inventory management, purchasing, imports, logistics, warehousing, distribution, and managing supplier relationships. She will also join the Executive Leadership Team at BDA and contribute to embedding a client-first philosophy within the company's culture.

Upon her acceptance of the COO position, Bengston commented, "BDA is the gold standard for innovation in the branded merchandise industry. I've been highly impressed with how BDA helps its clients navigate a dynamic global supply chain. It's a pivotal time for the company, and I look forward to helping BDA supercharge its operations and drive even more wins for its clients."

About BDA

Bensussen Deutsch & Associates, LLC (BDA) is recognized as a premier Merchandise Agency™, offering customized marketing, branded merchandise, e-commerce, and fulfillment solutions. With a diverse portfolio of renowned clients spanning various sectors—including sports, entertainment, automotive, and technology—BDA excels in creating engaging promotional products and branded merchandise experiences. As the largest independently owned agency, their operations extend to over 50 locations worldwide, supported by more than 40 years of experience in the industry. To explore the potential of branded merchandise, visit www.bdainc.com.