Intrix and Visual Processing Japan Forge Partnership to Enhance BtoB Marketing Systems

Intrix and Visual Processing Japan Join Forces for BtoB Marketing Advancement

In a significant move to bolster BtoB digital communication, Intrix Corporation has officially announced its collaboration with Visual Processing Japan Co., Ltd. (VPJ), focusing on strengthening the infrastructure for marketing systems targeted at BtoB businesses. The partnership is set to commence in July 2025 and aims to significantly enhance the way BtoB companies manage their marketing efforts through innovative digital solutions.

The centerpiece of this collaboration will be VPJ's proprietary solution, CIERTO, which uniquely integrates Digital Asset Management (DAM) and Product Information Management (PIM). CIERTO is designed to streamline content creation across multiple platforms, including websites, e-commerce sites, videos, and social media, thereby enhancing brand recognition and operational efficiency through unified management. This digital transformation (DX) solution is adaptable across various industries, including BtoB sectors, and is continuously evolving to meet market demands.

On the other hand, Intrix has carved a niche by providing specialized support for digital communications and the strategic planning, construction, and implementation of marketing systems specifically for Japanese BtoB enterprises. In today's landscape, where the use of big data is becoming increasingly prevalent, it is crucial for businesses to effectively utilize vast amounts of diverse data to drive operational efficiencies and boost sales. Given the accelerating trend of digital adoption, CIERTO is poised to provide invaluable assistance by enabling BtoB companies to manage their digital assets systematically and leverage strategic data to enhance promotional effectiveness.

The collaboration promises to combine the expertise and resources of both companies, ultimately helping BtoB businesses build the most effective marketing systems possible. By merging Intrix's extensive experience in marketing system implementation with VPJ's advanced technological solutions, the partnership is set to propel BtoB marketing strategies to new heights.

Moreover, VPJ, which recently made its debut on the Tokyo Stock Exchange's Growth Market in March 2025, focuses on service development centered around DAM and is well-regarded for its successful collaborations in marketing infrastructure planning and implementation. The synergy between Intrix’s proven track record and VPJ’s innovative solutions will undeniably strengthen the support provided to BtoB companies adopting marketing systems.

The partnership aims to enhance the value proposition of Japanese BtoB companies, particularly in the manufacturing sector, by leveraging digital technologies for growth and consequently contributing to the advancement of the Japanese economy. Intrix is committed to supporting the elevation of the “Japan Brand” and will continue to drive growth and enhance the competitiveness of its client companies.

About Visual Processing Japan Co., Ltd.

- CEO: Hiroaki Mimura
- Location: 4-20-7 Ebisu, Ebisu Garden Place Center Plaza B1, Shibuya-ku, Tokyo
- Website: vpj.co.jp
- Founded: January 6, 1994
- Business Areas: Focusing on DAM, VPJ supports the production, management, and distribution of various media and content (WEB, EC, SNS, catalogs, videos, publications) through DX solutions.

About Intrix Corporation

- CEO: Takashi Kiga
- Location: 4-7-35 Kita-Shinagawa, Gotenyama Trust Tower 9F, Shinagawa-ku, Tokyo
- Website: intrix.co.jp
- Founded: August 17, 2009
- Business Areas: Consulting on internet utilization, planning, development, and sales of websites and related systems, operational maintenance of websites, and training for website planning and management.