Veteran Automotive Leader Andy Thomas Takes New Role at Ten Tenths Motor Club

Ten Tenths Motor Club has officially welcomed Andy Thomas as its Vice President of Manufacturer Relations. With over three decades of experience in luxury automotive sales and marketing, Thomas aims to enhance the club’s ties with Original Equipment Manufacturer (OEM) partners around the globe. His extensive background includes leading successful marketing growth strategies and fostering significant relationships within the automotive sector.

In his previous role at McLaren Automotive North America, Thomas was integral to a record sales growth period, overseeing impactful marketing and communication strategies. Notably, he orchestrated experiential events across more than 30 major cities and introduced retail programs that drove impressive sales conversions.

Rick Hendrick, the founder of Ten Tenths Motor Club and a prominent figure in NASCAR, praised Thomas’s extensive network and reputation within the automotive community. Hendrick stated, "Andy's reputation and relationships within the global automotive community are unmatched. His leadership will be instrumental in strengthening our partnerships with manufacturers and luxury brands."

Before his tenure at McLaren, Thomas served at Rolls-Royce Motor Cars where he played a key role in aligning global branding efforts and marketing strategies for various regions, including Europe and the Middle East. His past experience also includes significant positions at other luxury brands like BMW, Ferrari, and Land Rover, where he excelled in marketing and dealer relations, enhancing luxury customer engagement.

As he transitions to Ten Tenths, Thomas expresses both enthusiasm and commitment to the club's vision. "I'm thrilled to join Ten Tenths at such an exciting time," he remarked. "The club's vision represents the next evolution of automotive lifestyle and performance culture. I look forward to connecting global manufacturers with this extraordinary facility and to becoming part of the Charlotte community."

Located next to the famed Charlotte Motor Speedway, Ten Tenths Motor Club combines exclusive track access with curated events and premium hospitality offerings. This innovative facility has quickly established itself as a prime location for automotive launches, luxury brand activations, and high-level automotive experiences.

The club not only caters to automotive enthusiasts but also aims to attract manufacturers by offering an unmatched venue for corporate events and brand collaborations. Speedway Motorsports President Marcus Smith emphasized the club's potential, noting, "Our vision for Ten Tenths Motor Club is to establish the facility as a premier experience for passionate automotive enthusiasts and a destination for corporate events that is unmatched in the automotive industry."

As a graduate of Clemson University with a degree in Mechanical Engineering, Thomas is also dedicated to mentoring the next generation of automotive professionals. He serves on the Board of the Erwin Center for Brand Communication at Clemson, actively sponsoring real-world marketing projects and facilitating industry connections for students.

Ten Tenths Motor Club is positioning itself as an exclusive destination that reflects a sophisticated automotive lifestyle. Tickets are already available for the club's flagship event, the Heritage Invitational, set to take place from April 9-11, 2026. With Thomas now on board, the club is set to further solidify its role as a leader in automotive experiences and relationships.