#United States #New York City #RHEI #MMA #PFL

PFL Partners with RHEI to Revolutionize Combat Sports Fandom

The Professional Fighters League (PFL) has taken a significant step forward in enhancing fan interaction within the combat sports realm by announcing a groundbreaking partnership with RHEI. This collaboration aims to harness the power of creators and innovative technologies to amplify content creation and deepen engagement with MMA enthusiasts.

A New Era of Content Creation

In a time where digital engagement is crucial, PFL seeks to embrace a creator-led approach in sports storytelling. The partnership will grant creators unique access to PFL's intellectual property, live events, and fighters, promoting a culture where fan engagement is driven by authentic narratives.

Mike Chioditti, PFL’s Senior Vice President of New Business, emphasized the importance of this partnership, stating, "This marks PFL’s first official creator network — we are inviting creators to express the PFL story through their unique voices to their audiences." Through RHEI’s advanced platform, known as Made, the PFL aims to collaborate with creators to produce rich, scalable content that resonates deeply with fans.

Empowering Creators

The collaboration aims not only to grow PFL’s global presence but also to cultivate a community where fighters, creators, and fans converge. Creators will be equipped with insightful resources to transform thrilling fight moments into compelling stories. Shahrzad Rafati, CEO of RHEI, commented, "This partnership is a pioneering model for collaboration between leagues and creators. By providing genuine access to the sport's essence, we empower creators to deliver timely and impactful content at scale."

RHEI's Made platform uses sophisticated AI technology to support creators in their endeavors, adapting to their needs while fostering sustainable growth. This tech-driven approach not only streamlines content creation but also maintains authenticity — a key element in engaging the MMA community.

Access and Experience

This innovative partnership includes exclusive access to PFL live events, starting with the highly anticipated 2025 World Tournament Semifinals in Nashville, scheduled for June 12. Content creators will be able to attend and create immersive experiences around numerous high-profile events including:

• - June 12: 2025 PFL World Tournament Semifinals - Nashville, TN
• - June 20: 2025 PFL World Tournament Semifinals - Wichita, KS
• - June 27: 2025 PFL World Tournament Semifinals - Chicago, IL
• - July 4: 2025 PFL MENA 2 Quarterfinals - Riyadh, Saudi Arabia
• - July 5: 2025 PFL Europe 2 Quarterfinals - Brussels, Belgium
• - July 26: 2025 PFL Africa 1 Champion Series - Cape Town, Africa
• - August 1: 2025 PFL World Tournament Finals - Atlantic City, NJ
• - August 15: 2025 PFL World Tournament Finals - Charlotte, NC
• - August 21: 2025 PFL World Tournament Finals - Hollywood, FL

The synergy between PFL and RHEI signifies a transformative leap for the sports industry. By prioritizing a creator-focused narrative, they are co-crafting a blueprint for participatory sports entertainment that paves the way for future innovations.

Conclusion

As combat sports continue to capture the hearts of millions, the PFL and RHEI's collaboration represents a visionary approach to content creation and fan engagement. With a clear commitment to expanding the MMA audience and providing platforms for creators to thrive, this partnership is set to redefine how fans connect with their favorite sports and athletes in an evolving digital landscape.