#Japan #Tokyo #Sangenjaya #Hokkaido Fair #Local Delicacies

Explore Hokkaido's Culinary Treasures at the Namara Iisyo Fair

On November 2nd and 3rd, 2025, Tokyo's Sangenjaya will transform into a delightful hub for food lovers as it hosts the "Namara Iisyo Hokkaido Fair." This much-anticipated event, taking place at the Sangenjaya Fureai Square, is organized by the Hokkaido Chamber of Commerce to promote the region's exceptional specialties and foster connections for those interested in relocating to Hokkaido. Visitors can look forward to 42 carefully curated booths showcasing the finest gourmet offerings from various parts of Hokkaido.

An Unforgettable Experience

Whether you're a long-time fan of Hokkaido's culinary delights or a curious newcomer, the fair promises an unforgettable experience. It's an opportunity to discover unique products that you typically won't find in regular souvenir shops, with everything from beloved local delicacies to innovative culinary creations featured at the event.

The fair is designed not only to sell, but to introduce attendees to Hokkaido's rich food culture and the passion behind its local producers. As you wander through the booths, you'll be greeted with tempting aromas and the friendly faces of Hokkaido's producers ready to share their stories.

Featured Exhibitors

Here are a few highlights from the exhibitors you can expect to meet at the fair:

• - Kaneto Suisan (Kurihe Town)

Established in 1960, Kaneto Suisan specializes in seafood processed products that utilize the fresh catches from Hokkaido waters. They offer delicacies such as tarako (cod roe), ikura (salmon roe), and kazunoko (herring roe), all prepared with attention to quality.

Highlight Product: Wasabi-marinated Tarako - A unique blend of Hokkaido tarako and authentic wasabi, creating a perfect pairing for rice or as a side dish for drinks.

• - Sarobetsu Farm (Toyotomi Town)

Known for its dairy and meat products, Sarobetsu Farm capitalizes on the natural environment of Hokkaido's northernmost region. The farm produces rich gelato and cheese using fresh milk.

Highlight Product: Pork Spare Ribs - Savory, flavorful ribs smoked with cherry wood chips will be available for tasting.

• - Gelateria the GreenGrass (Otoineppu Village)

The only dairy farm in Otoineppu, this gelato shop is a labor of love for an owner who moved from Osaka to pursue his dream. With a focus on using high-quality milk, they offer a variety of unique gelato flavors.

Highlight Product: Milk Gelato - Made from fresh, farm-sourced milk with rich, refreshing flavors.

Special Attractions

In addition to the diverse range of food products, the fair will feature items voted by buyers at the recent "Rediscover Hokkaido's Delicacies" business symposium. Limited quantities of top products will be available, so early arrival is recommended.

Featured Products:

• - Mashu Blue Soda: Inspired by the beautiful blue of Lake Mashu, this local soda is a refreshing drink perfect for summer.
• - Yakumo Onion Gyoza: Juicy gyoza filled with sweet, flavorful local onions, ideal for family sharing.
• - Yuri Root Pudding: A delicate pudding that beautifully showcases the sweetness of local yuri roots, offering a delightful taste experience.

Visit Us and Taste Hokkaido's Richness

The Namara Iisyo Hokkaido Fair promises to be a feast for the senses, allowing guests to immerse themselves in the flavors and stories of Hokkaido's producers. Don't miss the chance to savor Hokkaido's most cherished gourmet items and take a piece of northern Japan home with you.

For more information, please visit the Namara Iisyo Hokkaido Fair’s official website. We look forward to seeing you there and hope you enjoy the rich culinary heritage Hokkaido has to offer!

Note: Images are for illustration purposes only. Product availability is subject to change, and some items may sell out due to high demand.