#Japan #Tokyo #TikTok Shop #Oakfan Group #SynaBiz

Oakfan Group's New Initiative on TikTok Shop

In a significant move to revolutionize food distribution, Oakfan Group, through its subsidiary SynaBiz, has launched a dedicated channel named 'SanchoKichiba' on TikTok Shop. This fresh endeavor is part of their broader strategy known as D2X (Direct to X) commerce, aimed at enhancing direct producer-consumer relationships and optimizing the overall food distribution model.

Background of the Initiative

The 'SanchoKichiba' channel stems from SynaBiz's track record within the NETSEA MallLive live commerce framework on TikTok Shop. With multiple accounts successfully managed and a strong foothold in the sales rankings, SynaBiz has demonstrated a blend of presentation prowess and product selection expertise. Their growth and performance in this space have laid a solid foundation for moving into the food sector.

SynaBiz has cemented its status by consistently attaining high rankings on TikTok Shop, enhancing its live shopping experiences through robust account management and engaging content.

Addressing Structural Challenges in Food Distribution

While Japan's food distribution network is advanced, it faces critical challenges. These include:

• - Aging producers and a lack of successors
• - Weak pricing power due to multi-layered distribution
• - Limited access to digital sales channels
• - Insufficient marketing resources
• - Mismatch between supply and demand resulting from seasonal variations

These structural issues often hinder profitability and sustainability, particularly for small to medium-sized producers, creating a gap between producing quality products and selling them at reasonable prices.

SynaBiz believes that live commerce represents a viable solution to these challenges, enabling producers to showcase not just the quality but also the stories behind their products directly to consumers. This method allows for an adaptive approach to inventory and seasonal demands, enhancing the price formation process and contributing to overall sales.

Key Features of 'SanchoKichiba'

The newly launched channel is not merely an additional sales outlet. It embodies:

• - A direct sales model where producers reach consumers directly.
• - A content strategy focused exclusively on food, showcasing local products and processed items through engaging live presentations.
• - An ability to create initial speed thanks to a strong follower base and established know-how from existing accounts.
• - Synergy with the D2X strategy, positioning SanchoKichiba as a pivotal growth driver in their business model.

The channel not only supports producers but also addresses food waste and contributes positively to the regional economy, establishing a sustainable supply chain.

Looking Ahead

With ambitious plans, SynaBiz aims to expand its producer network and enhance food category sales significantly. Furthermore, the strategy includes establishing a cooperative model with production regions and strengthening their presence on TikTok Shop.

Practical Information

• - Account Name: SanchoKichiba
• - Platform: TikTok Shop
• - Product Scope: All food items
• - Official Account Link: SanchoKichiba on TikTok

For producers and businesses interested in showcasing their products through SanchoKichiba, SynaBiz invites inquiries to facilitate collaboration and exposure in this innovative food channel.

About Oakfan Group

Oakfan Group leverages data and technology to create a distribution platform that connects suppliers and consumers across domestic and international markets. Established in July 2015 and headquartered in Tokyo, their various efforts, including the live commerce initiative, drive a robust growth strategy in the evolving landscape of food distribution.

The launch of the 'SanchoKichiba' channel is a significant step forward for Oakfan, and it sets the stage for a transformation in how food products reach consumers directly, enhancing the overall efficiency and sustainability of the food supply chain.