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BuySell Technologies: Financial Success in FY2025

BuySell Technologies Co., Ltd., headquartered in Shinjuku, Tokyo, has recently released its financial results for the fiscal year ending December 2025. The company has reported consolidated sales of 100.6 billion yen and operating profit of 9 billion yen. These figures confirm the success of the company's reuse services, which include the popular platform 'BuySell'.

Summary of FY2025 Results

The company's successful performance aligns with the upward revision made in November 2025, which projected a consolidated revenue of 100 billion yen and an operating profit of 9 billion yen. The company has been effectively managing inventory while preparing for growth in 2026. Their visit-to-purchase services and store purchases have thrived, thanks to repeat customer initiatives and pricing enhancement strategies.

Financial Guidelines and New Developments

Due to the strong business conditions, BuySell Technologies has updated its financial forecasts for the mid-term management plan, encompassing projections for 2026 and 2027. Importantly, the company announced its complete acquisition of DelightZ, which operates the 'Yukichi' buying specialty stores in the Kyushu region. The consolidation into the financial results is expected to begin in the second quarter and will not be reflected in the financial guidance for 2026-2027 just yet. Furthermore, from Q1 of FY2026, the company plans to disclose segment information separating the visit-to-purchase and store purchase businesses, reflecting its ongoing expansion.

Financial Highlights for FY2025

During the year, the synergies between BuySell, Fuku-chan, and Nikkodo contributed to a smooth increase in repeat rates and significant growth in the purchase volume of antiques, leading to a remarkable rise in gross profit per transaction. The store purchase business has also shown improvements in pricing through collaborative efforts across the group, resulting in a 68.3% year-over-year increase in consolidated gross profit. The strategic inventory management has paid off, leading to an operating profit of 9.04 billion yen, aligning closely with the revised expectations, while also achieving an improved operating profit margin of 9.0%.

Group Financial Performance

In the fourth quarter, sales were buoyed by solid purchasing performance across all group companies. To reach its consolidated financial targets, strategic inventory management has been emphasized, particularly focused on BuySell and Timeless as they prepare for FY2026.

Key Performance Indicators of Visit-to-Purchase Services

Throughout the year, both BuySell and Fuku-chan successfully enhanced repeat acquisitions and appointment rates, resulting in a steady increase in both the number of home visits and gross profit per visit. Although the advertising costs per visit rose due to intensified branding investments aimed at long-term competitive advantage, the key performance indicator of variable profit per visit maintained a healthy growth.

Corporate News

One key corporate topic is the complete acquisition of DelightZ, known for its 'Yukichi' buying specialty stores. This M&A move expands BuySell's coverage in the underrepresented Kyushu region, further accelerating the growth of its purchase outlets in that area.

Mid-term Financial Guidance Update

In light of the favorable business conditions, BuySell Technologies has revised its financial guidance for FY2027. The outlook for consolidated sales has been increased from 140 billion yen to 165 billion yen, with an operating profit forecast now ranging from 11 billion yen to 17 billion yen.

For more detailed information, you can view the complete disclosure on the company's IR page: BuySell Technologies IR.

Company Overview

BuySell Technologies operates under the mission of connecting valuable items across time and space. The company specializes in the purchase and sale of second-hand items, leveraging its strong visit-to-purchase operations while maintaining a nation-wide retail presence. Their offerings include kimonos, stamps, and branded products, catering to various customer needs. The purchased items are sold through their e-commerce platforms, physical stores, wholesale, and auctions both domestically and internationally.

They position technology use as a critical strategic element to enhance operational efficiency and facilitate strategic growth through their proprietary products. In addition, they are aggressively pursuing M&A opportunities to expand their reuse channels. With approximately 440,000 home evaluations conducted each year and around 490 stores across the country, BuySell Technologies continues to grow its scale within the reuse industry.

Company Name: BuySell Technologies Co., Ltd.
Chairman: Kohei Iwata
President & CEO: Kosuke Tokushige
Headquarters: 4-28-8 Yotsuya, Shinjuku, Tokyo, 160-0004
Business: Reuse of Kimonos and Branded Goods
Corporate Website: BuySell Technologies Website