On September 15, 2026, FamilyMart will introduce the newest addition to its highly popular 'Mochiri' bread series – the 'Mochiri Texture Keema Curry Bread.' This innovative product features bread dough infused with curry flavor, delivering a delightful experience from the first bite to the last. Having achieved an impressive sales milestone of 29 million units in just five months since the launch, the 'Mochiri' series continues to be a beloved choice among customers across Japan. The 'Mochiri' bread series is not just another bread line; it's a revolutionary approach to familiar favorites. The bread's distinctive 'Mochiri' texture sets it apart, providing an enjoyable chewiness that is enhanced by carefully selected ingredients. The 'Mochiri Texture Keema Curry Bread' is filled with a zesty keema curry made from an array of spices, chicken, and onions, perfectly wrapped in the soft, curry-flavored dough. Each bite is rich in flavor, making it a satisfying choice whether as a breakfast option or a snack throughout the day.
FamilyMart aims to establish this 'Mochiri' bread series as a staple product that customers can rely on, enjoying the unique texture and flavors it offers in various daily situations. To celebrate the remarkable achievement of selling 29 million units, FamilyMart is also introducing a special limited-time promotional campaign. From September 15 to September 21, there will be a discount on the new 'Mochiri Texture Keema Curry Bread' as well as the popular 'Mochiri Texture Chocolate Melon Bread,' allowing fans of the series to enjoy their favorite treats at a lower price. Additionally, customers using the FamilyMart app, 'Famipay,' will receive a point redemption of 20 yen when purchasing these items.
As FamilyMart celebrates its 45th anniversary in September 2026, the company reaffirms its commitment to innovation, quality, and community engagement under the slogan 'Your Best Convenience Store.' According to FamilyMart, they are dedicated to being the go-to destination for customers in every aspect of their daily lives.
The 'Mochiri' series is just one part of FamilyMart's extensive private brand offerings, which include over 1,000 products designed to enrich family mealtimes and everyday experiences. Ensuring that each product is recognizable, reliable, and suitable for all is at the core of their brand philosophy. FamilyMart's success story continues with every product they launch, and customers can expect even more delicious innovations in the future.
In conclusion, the 'Mochiri Texture Keema Curry Bread' is more than just a new product; it is a testament to FamilyMart's dedication to quality and customer satisfaction, delivering mouthwatering flavors and delightful textures to energize everyday life.