#Japan #Tokyo #Pilates #Luluto #Physiotherapist

luluto: Brand Revolution with New Logo

In an exciting move towards achieving its vision of becoming Asia’s No.1 Pilates Studio, luluto, a machine Pilates studio supervised by physiotherapists, has unveiled a refreshed brand logo. Managed by Rigaku Body Co., Ltd., based in Shibuya, Tokyo and led by Takuya Kijima, the studio aims to promote health worldwide leveraging physiotherapy expertise.

This rebranding aligns with the studio’s dedication to communicating its core value of contributing not only to immediate physical wellness but establishing sustainable health foundations. Founded after the launch of the Ebisu location in 2022, luluto has rapidly expanded its footprint both domestically and internationally, boasting 60 locations across Japan, with additional studios in Singapore (3), Jakarta (1), Australia (1), and Malaysia (1).

The Rationale Behind the Logo Redesign

The decision to overhaul the logo came as part of luluto’s strategy to clarify its intrinsic values and present them clearly to a wider audience. The refreshed design focuses on enhancing visibility and credibility, keeping international customers in mind by opting for a universal appeal. This evolution reflects the studio’s commitment to being more than a temporary service but rather a methodology rooted in foundational principles.

The new logo integrates rounded typography with straight lines, resulting in a balanced and geometric design. By moving away from the previously hand-drawn aesthetic to a more modern style, luluto emphasizes its professional approach while also embracing youthfulness and vitality. The unique rounding of the letter 'u' symbolizes luluto’s forward-looking ethos, suggesting an adaptive and flexible attitude toward evolving societal needs.

Vision for Future Growth

Takuya Kijima, the representative director of Rigaku Body, shares his insight into the brand’s evolution: “luluto places great importance on delivering results in the shortest time possible, by integrating the knowledge of physiotherapy into our offerings. The logo refresh marks a pivotal moment for us, reinforcing our core values while allowing us to stay flexible amidst changes in our market.” The brand is not only focused on local expansion but aspires to develop scalable international models, with plans to establish 300 domestic locations by 2030 and ultimately achieve a goal of 1,000 globally.

As part of its rebranding effort, luluto aims to revamp its service offerings and better cater to diverse consumer needs, addressing everything from posture correction to increased flexibility, strength building, and overall body composition improvement. This customer-centric approach reinforces their commitment to producing effective results within three months through tailored instruction based on individual goals.

More than a Studio: Embracing the Philosophy of Physiotherapy

At its core, luluto signifies “Transform Your Body Quickly Through Pilates.” Building on physiotherapists' expertise, the studio provides a personalized experience designed to improve each participant's movement, posture, and overall health. Offering scientifically-backed programs within a supportive environment empowers users all around the globe to achieve substantial physical changes.

The Drive Behind Rigaku Body

Established in July 2018, Rigaku Body was founded with a vision to improve physiotherapeutic care and advocate for better practitioner treatment through efficient outcomes. The organization integrates hands-on methods to ensure clients do not have to return for continuous treatments but rather experience improvements within three sessions. Currently, Rigaku Body operates 94 outlets nationwide, rooted firmly in the belief of rapid, effective healing— an ideology fueled by Kijima's own journey into physiotherapy after a sports injury in his youth.

As luluto embarks on this new chapter with a refreshed logo, the studio exemplifies its commitment to innovation, excellence, and understanding the paramount importance of health. For more information, visit the official luluto website and explore their journey towards elevated physical wellness.

Company Overview

Company Name: Rigaku Body Co., Ltd.
Address: 1-12-2 Shibuya, Shibuya-ku, Tokyo 701
Phone Number: 03 6712 6473
Founded: July 2, 2018
Business Focus: Operation of a physiotherapy clinic, pilates studio, welfare services, seminars, and education