#Japan #Tokyo #AI Beauty #Mirai Project #Care Beauty

Exploring the Rise of 'Care Beauty'

In recent years, the concept of 'Care Beauty' has gained significant traction in Japan, driven by the increasing demand for professional beauticians who specialize in elderly care. This trend is particularly notable as the aging population continues to grow, raising the importance of enhancing the quality of life (QOL) for seniors.

What is 'Care Beauty'?

Operated by Mirai Project, the 'Care Beauty Research Institute' offers specialized training for individuals who wish to enter this burgeoning field. With an impressive growth trajectory, the number of applicants has surged to 1,211 this year alone, marking a 3.4-fold increase over three years. This growing interest stems from a desire among individuals, especially women aged 40 to 60, to transition from AI-dependent desk jobs to fulfilling careers focused on human interaction.

Upcoming Career Consultation Events

To further support this transition, 'Care Beauty Research Institute' is hosting career consultation events in all six locations across Japan—Tokyo, Yokohama, Omiya, Nagoya, Umeda, and Fukuoka—from February 4 to February 14, 2026. The events aim to address the increasing inquiries about the program, which have exceeded 80,000 in the last two years. Whether you are considering a career change or looking to gain skills in this new field, these sessions will provide valuable insights into the real working environment of care beauticians and the steps involved in starting your career.

The Importance of Personal Connection in Care Beauty

As society turns towards automation and AI, the demand for personal and emotionally intelligent services is on the rise. The unique competencies required in 'Care Beauty' go beyond typical beauty treatment skills. It involves a nuanced understanding of an individual's emotional and physical needs, allowing care beauticians to deliver not just services, but experiences that elevate the well-being of their clients.

Breaking Down Barriers: Diverse Applicants

Interestingly, more than half of the applicants (56.8%) to the 'Care Beauty' program come from non-healthcare backgrounds, indicating a shift in career trajectories. This includes office workers, service industry professionals, and homemakers who are looking to make a meaningful impact in their community through direct care work. This new generation of professionals envisions their role as not merely a job, but as a vocation that fulfills both their desire for stability and their wish to contribute positively to society.

Real Stories of Transition

Each applicant has their unique journey. Consider a 50-year-old who spent 17 years in an office job but felt unfulfilled watching their aging parents struggle. Inspired by a desire to help others, they decided to take the leap into 'Care Beauty.' Meanwhile, a 20-something former pharmacy student sensed that their true calling lay elsewhere and pursued the idea of becoming a freelance care beautician while drawing from personal family stories that fueled their passion. These testimonies echo a growing trend where individuals seek to acquire lifelong skills that directly enhance the lives of others.

A Bright Future Ahead

As the aging population continues to grow, the field of 'Care Beauty' holds promises of innovation and opportunity. These events serve not only as a gateway for potential participants to learn about the program, but they also symbolize the broader societal transition toward recognizing and valuing interpersonal skills in the age of automation. As we embrace the future, 'Care Beauty' stands out as a role that champions both human connection and professional fulfillment.

For more information and to participate in the upcoming career events, you can register via the official page.

About Mirai Project

Founded in November 2015, Mirai Project specializes in human resource development and training in the field of care and beauty. As a registered trademark, 'Care Beautician' reflects our commitment to creating a new class of professionals dedicated to enhancing the lives of the elderly. For further inquiries, please reach out to our PR representative, Yajima, at [email protected].