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A New Era in Oral Care with Colgate Total®

Colgate-Palmolive has taken a bold step forward in enhancing oral health through its latest product launch: the Colgate Total® Active Prevention System. This innovative platform is designed to proactively empower consumers to manage their oral health. The system comprises three essential components aimed at preventing oral issues effectively: a reformulated toothpaste, a cutting-edge toothbrush, and a powerful mouthwash.

Why Is This System Essential?

Oral health is fundamental to one's overall well-being. Unfortunately, approximately 45% of people across the globe grapple with oral diseases, often oblivious to their potential connection with other health issues. Paul Finch, Colgate's Senior Oral Care Director for North America, emphasizes the need for a preventive approach, stating: "At Colgate, we're reimagining a healthier future for everyone, starting with preventative oral health."

With the Active Prevention System, Colgate Total® presents a science-backed solution that claims to be 15 times more effective than traditional methods in tackling the root causes of many oral health issues. This system is a significant stride in helping individuals maintain healthy oral hygiene proactively, marking a new approach in the dental care market.

Breakdown of the Active Prevention System

The system comprises three integral products that work synergistically to prevent issues such as gingivitis and cavities:

1. Colgate Total® Active Prevention Whitening Toothpaste: This modernized formulation includes patented technology that stabilizes stannous fluoride. This ingredient is known for its effectiveness in preventing sensitivity, reducing plaque bacteria, combating cavities, and halting gingivitis that can arise over time.

2. Colgate Total® Active Prevention Foaming Clean Toothbrush: Sponsored by advanced design features, this toothbrush boasts over 5,000 high-density bristles that initiate rapid foaming actions. It reaches deeply along the gums and between teeth, addressing bacterial presence effectively.

3. Colgate Total® Active Prevention Mouthwash: Utilizing Cetylpyridinium Chloride (CPC) as its active ingredient, this mouthwash provides comprehensive antibacterial protection for up to 24 hours with morning and evening use. The incorporation of Zinc technology ensures additional protection against bad breath.

Tailored for Today's Health-Conscious Consumers

As health awareness continues to grow, more individuals are prioritizing preventive measures in their daily routines. Sergio Leite, Executive Vice President of Global RD - Oral Care, mentions, "Consumers are increasingly focused on getting ahead of health concerns to live active, healthy lives." This emphasis on proactive health care is a clear reflection of current consumer demands.

Colgate Total® aims to fill that demand with the Active Prevention System, which seeks to provide an efficient daily care regimen that addresses the underlying causes of common oral issues.

Availability and Pricing

The Colgate Total® Active Prevention System is readily available at leading retailers including Walmart, Amazon, and CVS. The pricing is as follows:

• - Colgate Total® Active Prevention Mouthwash: MSRP $4.99 (1L)
• - Foaming Clean Manual Toothbrush: MSRP $4.99 (1-pack), $8.99 (2-pack)
• - Active Prevention Toothpaste: MSRP $4.99 (5.1oz)

To discover more about the Colgate Total® Active Prevention System, visit Colgate's official website or follow them on YouTube, Instagram, TikTok, and Facebook to stay updated with innovations in dental health.

About Colgate-Palmolive

Colgate-Palmolive Company is committed to fostering innovation and growth while caring for people, pets, and the planet. Their vast array of products is available in over 200 countries and territories, showcasing brands such as Colgate, Palmolive, and many more. Recognized for their advancements in sustainability and community health, Colgate-Palmolive continues to lead the charge towards a healthier future.

From improving children's oral health through significant community outreach programs to creating solutions that minimize environmental impact, Colgate's initiatives reflect a company that is not just about oral care but also about caring for the world's future.