#United States #Las Vegas #FAST Channels #Ionic Studios #CTV Studio

Ionic Studios Launches Game-Changing CTV Platform at CES 2026

In a stunning introduction at CES 2026, Ionic Studios launched its innovative CTV studio, designed to revolutionize the open streaming ecosystem. This next-generation model presents a cohesive approach to address the fragmented nature of today's advertising market, offering a robust and unified system for accessing a diverse portfolio of FAST (Free Ad-supported Streaming Television) channels.

A Unified and Brand-safe Portfolio

Ionic Studios has curated an impressive selection of 89 exclusive, brand-safe FAST channels sourced from notable independent studios, content owners, and distributors. This integrated approach allows advertisers to reach contextually relevant audiences through either programmatic buying or direct negotiations. With a staggering 250 million hours streamed monthly and 5.2 billion ad impressions delivered, Ionic's portfolio is set to take the CTV market by storm.

Shafi Mustafa, Managing Director of Ionic Studios, emphasized the current challenges faced by advertisers in navigating the open ecosystem's complexities. He stated, "CTV is growing rapidly, but the open ecosystem still fails to offer an efficient buying experience. The current landscape is fragmented, inconsistent, and harder than it should be for advertisers to achieve clean scale."

Simplified Buying Experience for Advertisers

To streamline the buying process, Ionic's platform is designed with the advertising community in mind. Channels are packaged into clear audience segments, underscored by strong data partnerships and content alignments, ensuring consistent standards across all platforms. Buyers have the option to activate their campaigns via programmatic paths or collaborate directly with Ionic for premium partnerships, branded experiences, and unique integrations tailored to their channel needs.

Leadership Expansion and Expertise

Adding to its already stellar roster, Ionic Studios welcomed Ulysses Davalos as the Vice President of Publisher Solutions. With his vast experience leading significant streaming services at Paramount and Pluto TV, Davalos is tasked with expanding Ionic's channel offerings and scaling operations to maximize revenue opportunities for its partners.

"Independent CTV has the programming and the audiences, but consistency at scale has remained a gap," Davalos noted. "Ionic is building the operating layer that makes premium independent channels easier for buyers to access with the standards and efficiency they expect."

Partnering with Creators for Future Success

Ionic Studios isn't just focused on existing channels; it's also dedicated to partnering with independent producers to foster innovation in CTV. The company operates through two essential strategies:

1. Ionic Exclusives: This approach allows rights holders to monetize their content effectively, unlocking new revenue streams with minimal requirements.
2. Ionic Channels: This strategy focuses on co-developing and expanding new channels through strategic investments and collaborative efforts, laying the groundwork for future success in the evolving streaming landscape.

Conclusion: A Promising Future Ahead

As Ionic Studios aims to fill the gaps in the CTV market, its commitment to creating a seamless and efficient platform offers a promising new path for advertisers seeking reach and consistency. This innovative studio is set to redefine how audiences engage with content in the open streaming ecosystem. Stay tuned for more exciting developments as Ionic continues to lead the charge in transforming the CTV advertising landscape.

For more information, visit ionic.tv.