Breaking Free from Outsourcing: The Success Story of TACT SEO
In recent years, the efficiency of content creation for corporate-owned media has significantly improved through the use of AI technology. However, without proper knowledge of SEO, attaining high search rankings remains a challenge. Numerous voices advocate that merely implementing tools isn't enough for successful outcomes. Amidst these discussions, an eye-catching case emerges from YC GROUP, a company based in Minato, Tokyo, Japan. They recently adopted the SEO analysis tool known as "TACT SEO" and have made headlines for the remarkable results achieved within a short timeframe.
Background of the Case
YC GROUP launched a women’s lifestyle media platform, "Hanasachi," in April 2024, but soon faced challenges related to content creation. Lacking expertise in SEO, it became crucial for them to build a system that maximized their audience reach while creating effective content. Initially, they relied on external content creation companies to produce articles, but they soon realized that they could not effectively manage SEO aspects without internal knowledge. This gap in expertise prompted the firm to seek a solution, leading to the decision to implement TACT SEO starting in summer 2025.
Implemented Strategies
Upon its introduction, the content production team underwent training to efficiently utilize TACT SEO. This transformative tool enabled several strategies aimed at reducing outsourcing costs while boosting web traffic:
1.
Mass Production of SEO Content Using AI
By leveraging TACT SEO's AI writing function, the team successfully published 15-20 new articles each month. The AI assists in automatically generating content structures based on search demands, allowing even team members without SEO expertise to craft articles that accurately reflect search intent. This innovation significantly improved their article visibility in search results.
2.
Standardized Quality Control Flow for Articles
The implementation of an article management sheet enhanced the operational flow, ensuring article quality regardless of individual staff skills. This created a reliable system capable of producing SEO-friendly content consistently, resulting in a dramatic reduction in labor hours and stabilization in article publication frequency.
3.
Keyword Selection Based on Trends
Understanding the target demographic, notably women aged 20 to 34, the team carefully selected trendy and seasonally relevant keywords, carefully structuring their articles around these themes. By comprehensively addressing both competitive and niche keywords, YC GROUP successfully improved traffic to their site.
Results Achieved
The introduction of TACT SEO produced significant outcomes within just three months:
- - Increased Sessions: The site's sessions nearly doubled, increasing by around 1.7 times.
- - Top Rankings: Roughly 60% of new articles entered the top 10 search rankings.
- - Key Keywords: The site also achieved a spot in the top five for highly competitive keywords such as "commercial shampoos recognized by hairdressers" and "detergents and fabric softeners combinations."
Qualitative Achievements
YC GROUP also experienced qualitative enhancements post-implementation:
- - Complete In-house Production: They successfully established an internal, resource-based system for producing high-quality SEO articles without external dependency.
- - Improved Efficiency: Enhanced operational efficiency allowed the team to focus more on strategic planning and client support.
- - Enhanced Team Expertise: Ongoing support from Willgate helped team members grasp the principles of SEO, enabling informed decision-making based on data.
Future Outlook
YC GROUP aims to further amplify the site's traffic sixfold. They plan to continue producing new articles with TACT SEO while also reinforcing the rewriting of existing content to maximize audience engagement. Eventually, they aspire to expand advertising space on their media while leveraging synergies across their multiple business ventures, aiming to develop a comprehensive lifestyle platform that drives brand value for clients.
For more insights into the interview regarding their success story, you can access it
here.
About TACT SEO
TACT SEO, developed by Willgate based on insights from over 3,900 SEO consulting projects, is designed to support companies in achieving top search rankings with specific keywords. Since November 2025, it has been utilized by approximately 7,000 companies seeking effective SEO strategies, featuring an easy-to-use automatic article generation function that extracts essential elements for creating SEO-friendly content.
You can experience AI rewriting capabilities without registration in about 10 seconds and try it out for free by accessing
this link.
Summary
With TACT SEO, YC GROUP has broken free from the limitations of outsourcing, fostering an environment where quality content can be produced internally, significantly boosting their visibility and impact in the crowded digital marketplace.