#USA #Los Angeles #VERB Agency #Brand Experience #Shannon Jones

VERB's Bold Rebrand: A New Era for Experiential Excellence

In 2018, a revolutionary shift began in the marketing landscape with the establishment of VERB, an experiential agency co-founded by Shannon Jones and Yadira Harrison. Built entirely on referrals, the agency carved out a unique niche by focusing on creative work that broke boundaries for brands spanning hospitality, media, entertainment, and more. Fast forward to today, and VERB is entering a thrilling new chapter distinguishable by a complete rebranding that seeks to redefine its identity and amplify its ambitious scope.

A Moment of Growth and Evolution

The rebranding of VERB represents significantly more than just a fresh logo; it is symbolic of an evolution in vision. Over the past year, VERB has successfully launched numerous projects that broke the internet, winning multiple prestigious awards along the way. Such achievements reasserted its position in the industry and encouraged the agency to embrace a broader role beyond its previously limited referral-only model. This strategic transition into a full-service brand experience agency signals a move to engage actively with companies that share its inventive approach.

Co-founder Shannon Jones emphasizes this transformation, stating, "While we're no longer by referral only, we're still for visionaries only." This new positioning opens the door to new collaborations, reinforcing the notion that great creativity stems from connecting with like-minded brands that seek innovation.

Meet the New VERB

VERB’s new identity is rooted in a concept it refers to as the 'vibes-first' approach, focusing on creating cultural reactions through actions. Each project aims to add a 'reverb' effect—an impact on people, culture, and clients. The rebranding touches every facet of the agency's identity, including the launch of a refreshed website and updated social media platforms, like LinkedIn and Instagram.

The innovative design, led by Executive Creative Director Kindra Meyer, incorporates motion graphics, 3D elements, and vibrant colors—including its signature 'Been Brat' green—reflecting the agency's joyous ethos and commitment to diversity. Collaboration is at the heart of the new branding, with a focus on creating a dynamic identity that evolves, featuring seasonal artist collaborations and merchandise launches in the near future.

Co-founder Yadira Harrison articulates the significance of their new image, declaring, "Our new branding finally matches the brilliance, culture, joy, and diversity that define this agency." This confident pivot signifies a commitment to the agency’s values and impacts, portrayed boldly and unabashedly.

Looking Ahead

The introduction of their revamped identity coincides with new projects and partnerships. Notably, VERB has recently partnered with CookUnity, a chef-crafted meal delivery service, to unveil an exciting new experience slated for launch next month. Additional client collaborations are also anticipated, with details emerging later this quarter.

Beyond client-driven initiatives, VERB is set to inaugurate its experience incubator, alongside a series of proprietary programs designed to challenge norms in brand engagement and cultural relevance. VERB aspires to leverage its unique insights to push forward the boundaries of branding and cultural impact, reinforcing its legacy as a trailblazer in the industry.

About VERB

As trailblazers and culture-makers since its inception, VERB specializes in creating poignant brand experiences that resonate deeply with audiences. With offices in Los Angeles and New York, the agency has collaborated with influential brands such as Airbnb, Amazon, NBA, and Lyft, establishing its recognition as a top-tier brand experience agency. To learn more about VERB's latest ventures, visit verb.agency and engage with them on their social channels.