#Japan #Tokyo #BLACKPINK #SPEEDCAT #MOSTRO

New Colorways for SPEEDCAT and MOSTRO

In July, the iconic footwear brand Puma is set to unveil exciting new colorways for two of its standout models, SPEEDCAT and MOSTRO, featuring global ambassadors ROSÉ and Amelia Gray, respectively. Both releases promise to ignite the summer fashion scene, blending sporty aesthetics with contemporary style.

SPEEDCAT: A Summertime Classic Revamped

The SPEEDCAT model, which has roots in motorsport and was originally launched in 1999, is now being refreshed with a new colorway donned by BLACKPINK member ROSÉ. The design is renowned for its low-profile silhouette, inspired by the fire-resistant racing shoes worn by F1™ drivers from the late '80s to the '90s. As the SPEEDCAT approaches its 25th anniversary in the summer of 2024, its revival has garnered immense popularity among celebrities and fans alike, selling out almost instantly upon release.

The newly released color features a refreshing pale blue upper paired with vibrant orange foam stripes, perfectly marrying motorsport DNA with street style. This blend not only celebrates the heritage of the shoe but also pays homage to the spirit of summer.

The accompanying campaign video presents ROSÉ effortlessly embodying the tranquil yet potent essence of the SPEEDCAT, juxtaposed against a vividly red muscle car and a roaring engine. The visual narrative showcases ROSÉ’s natural elegance alongside the shoe, highlighting her individuality and strong presence. With a sneaker that resonates so well, it transforms everyday style into something extraordinary.

Release Date: Thursday, July 24, 2025
Retail Price: ¥15,400 (tax included)
Product Number: 398846
Available Colors: 40
Where to Buy: Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Kyoto, Puma's official online store, PUMA app, and select authorized retailers. Please note that release dates and availability may vary.

MOSTRO: The Bold New Release Featuring Amelia Gray

In another exciting launch, the MOSTRO model showcases a new visual featuring Amelia Gray, captivating audiences with her provocative allure. The MOSTRO, first debuted in 1999, stands out with its unique silhouette that harmonizes 1960s track spikes with 1980s surf shoe culture. Characterized by its sharply defined spike sole and supportive strap construction, the MOSTRO embodies a rebellious spirit, living up to its name, which translates to “monster” in Italian.

The latest colorways, inspired by Amelia Gray’s bold fashion sense, introduce “Bold Pink” and “Sleek Black.” Set against a backdrop of a neon-lit night cityscape, these shoes shine brightly, perfectly highlighting their signature presence.

Release Date: Thursday, July 24, 2025
Retail Price: ¥15,400 (tax included)
Product Number: 397330
Available Colors: 15/17
Where to Buy: Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Kyoto, Puma's official online store, PUMA app, and select authorized retailers. Again, please note that release dates and availability may vary.

Both releases serve as a testament to Puma’s dedication to innovative design and strategic collaborations with cultural icons. As these new models hit the shelves this July, fashion enthusiasts and sneakerheads alike can look forward to adding these standout pieces to their collections.