#Japan #Tokyo #Sustainable Agriculture #Oisix #heat-resistant rice

Oisix's Expanded Offerings of Heat-Resistant Rice

In response to Japan's soaring temperatures and the challenges faced by traditional rice cultivation, Oisix, the food subscription service, is stepping up its game. Starting from October 23, the company will introduce 12 varieties of heat-resistant rice, aiming to provide customers with more choices while promoting sustainable farming practices.

Climate Change and Agriculture

Japan's average annual temperature has been on the rise, leading to significant impacts on agriculture, especially during the hot summer months. A recent survey by the Ministry of Agriculture, Forestry and Fisheries reported that the 2024 rice crop is affected by high temperatures and insufficient rainfall. These conditions have resulted in a decline in quality, with issues such as the production of white immature grains and pest infestations. To combat these challenges, farmers across the country are increasingly adopting heat-resistant varieties, with the planted area expanding from approximately 87,000 hectares in 2015 to over 200,000 hectares for the 2024 harvest.

These new rice strains not only retain stable quality under harsh conditions but also offer unique flavors not found in traditional varieties, making them a compelling choice for consumers.

Oisix's Increased Variety

Since its establishment in 2000, Oisix has collaborated with local contract farmers to deliver safe and high-quality rice. The company recognized the consumer demand for innovative rice options and began offering heat-resistant varieties two years ago. From starting with just two varieties, Oisix has expanded its catalog to seven last year and now boasts twelve unique heat-resistant options, with a sales volume expected to be 1.5 times higher than the previous year.

To encourage customers to explore these new varieties, Oisix is also introducing tasting sets in smaller quantities (300 grams and 2 kilograms) to make it easier for consumers to sample and find their favorites.

Product Lineup of Heat-Resistant Rice

Oisix is excited to present the following heat-resistant rice varieties, all priced inclusive of tax:

1. Niji no Kirameki from Kanazawa, Ishikawa (2kg/300g)
- Price: ¥3,002/¥572
- Launch Date: October 23, 2025
- Description: This large-grained rice has a chewy texture and a beautiful luster when cooked.

2. Organic Harewatari from Nakadomari, Aomori (2kg/300g)
- Price: ¥3,348/¥659
- Launch Date: October 23, 2025
- Description: Known for its strong stickiness and smooth texture, it freezes well without sacrificing taste.

3. Organic Akisakari from Echizen, Fukui (2kg/300g)
- Price: ¥3,348/¥659
- Launch Date: October 23, 2025
- Description: This variety has a reputation for its brilliant white appearance and a perfect balance of sweetness.

4. Sakihokore from Senboku, Akita (5kg)
- Price: ¥8,197
- Launch Date: October 30, 2025
- Description: Offers a delightful chewy texture and a refined aroma.

5. Niji no Kirameki from Ibaraki (5kg/2kg)
- Price: ¥7,009/¥3,089
- Launch Date: December 11, 2025 (Pre-order only)
- Description: Boasts large grains and a sticky texture, making it perfect for sushi and bento.

Tasting Sets

• - Heat-Resistant Rice Tasting Set (2kg each)

- Price: ¥9,213
- Launch Date: October 23, 2025
- Contains: Niji no Kirameki, Organic Akisakari, and Organic Harewatari, each at 2kg.

• - Trial Size Heat-Resistant Rice Tasting Set (300g each)

- Price: ¥1,852
- Launch Date: October 23, 2025
- Perfect for those wanting to find their ideal rice type.

About Oisix and Its Commitment to Quality

Founded in 2000, Oisix offers a wide range of organic vegetables and other minimally processed food products through its subscription service. With over 352,056 members as of June 2025, the company remains dedicated to ensuring families have access to safe and nutritious food. Its popular meal kit service, Kit Oisix, has surpassed 200 million orders, transforming the way Japanese households think about meal preparation.

Oisix continues to lead the way in sustainable agricultural practices while responding effectively to changes in climate, ensuring delicious rice remains a staple at the dining table for years to come.