#Japan #Tokyo #Real Estate Trends #Survey Insights #Second-Hand Apartments

Understanding the Trends in Second-Hand Apartment Purchases

In a recent survey conducted by MEMOCO Co., Ltd., combined with the expertise of Sumnara, insights were gathered from 105 individuals who have experience purchasing second-hand apartments. This report delves into the primary motivations behind their purchases and examines their overall satisfaction levels.

Survey Overview

The survey aimed to explore motivations for buying second-hand apartments, collecting responses from a diverse group of consumers.

• - Survey Period: January 29, 2025, to June 20, 2025
• - Methodology: Data was collected via online platforms utilizing crowdsourcing services.
• - Demographics: 105 respondents consisting of 57 men and 48 women.

Respondent Profile

According to the gathered data, the gender distribution was approximately 54% male and 46% female. In terms of age distribution:

• - 20s: Around 13%
• - 30s: Approximately 25%
• - 40s: About 38%
• - 50s: Close to 19%
• - 60s and above: Roughly 5%

Motivations for Purchasing Second-Hand Apartments

The primary reason for purchasing second-hand apartments was notably affordability, with nearly 44% of respondents indicating the price was their top priority. Other significant factors included:

• - Location: 24% appreciated the desirable locales where the apartments were situated.
• - Regional Preferences: 18% found their preferred regions attractive.
• - Layout and Interiors: Only a small percentage (5% and 4% respectively) focused on the layout and interior condition of the apartments.
• - Asset Value Stability: 3% were influenced by the potential stability of asset value.

This data strongly indicates that price plays a critical role in the decision-making process, with buyers balancing affordability against location to make their choices.

Buyers Focused on Price

Participants who prioritized price provided commentary that revealed their inclinations:

• - They often considered the price difference compared to new constructions.
• - Many felt content within their budget limits, acquiring preferable locations or larger spaces.
• - There was a conscious consideration of managing long-term loan responsibilities.

Comments highlighted the logical decisions made by buyers, with statements like, "Purchasing new was financially unfeasible" and "I could buy my ideal property within budget."

Location-Focused Buyers

For approximately 42% of respondents, location significantly influenced their decisions. They often prioritized:

• - Commute and Convenience: Ensuring accessibility for work or school.
• - Stable Living Environments: Preference for neighborhoods with robust infrastructure.
• - Future Asset Valuation: Considering the potential for property value growth in desirable areas.

Quotes such as, "I found a reasonably priced home in my desired area" illustrate the importance these individuals place on everyday usability and convenience.

Satisfaction Level Analysis

From the survey, satisfaction rates exhibited remarkable positivity:

• - Satisfied with Their Choice: 61%
• - Somewhat Satisfied: 38%
• - Somewhat Regrettable Choice: 1%
• - Regrettable Choice: 0%

With an impressive 99% satisfaction level, the findings reveal a strong positive reception from buyers regarding their purchase decisions. All respondents rated their experiences positively with no negative feedback.

Reasons for High Satisfaction Rates

Several aspects contributed to this elevated satisfaction:

• - Unexpected levels of comfort in their living situations.
• - Contentment with the price relative to their apartment's quality.
• - Improvements made through renovations enhancing their living environment.
• - Increased living convenience due to favorable location.

Comments like, "I am living more comfortably than anticipated" highlight this sentiment, suggesting a successful realization of their expectations.

Satisfaction by Age Group

Age group analysis indicated varied reasons for satisfaction:

• - 20-30s: Achieved feelings of accomplishment from their first purchase within budget constraints aiming for future upgrades.
• - 40-50s: Focused on creating comfortable family living conditions while making sound investment decisions.

Younger buyers primarily value the financial advantages of their purchases, while older buyers appreciate the overall enhancement of their quality of life.

Balancing Price and Quality

The results depict that while buyers prioritize affordability, they effectively assess the quality and location of the apartments, ensuring that their purchase offers overall value rather than just a low price.

Growing Trend of Renovation-Driven Purchases

A noticeable trend has emerged with more buyers opting for properties with the intention of renovations, showcasing flexibility with comments like, "It can be customized to my liking". This indicates a rise in purchasers recognizing the latent value in older properties.

Location-Centric Home Purchase Trends

There has been a significant trend towards securing homes in preferred locations, with buyers choosing second-hand options to do so. This preference for location over new properties highlights a practical approach to housing solutions.

Conclusion

The survey indicates an impressive 99.1% of second-hand apartment buyers are satisfied with their purchases, predominantly due to the affordability and prime locations found. It is evident that buyers consider multiple factors including long-term value and practical concerns, leading to smart, rational decisions in the real estate market. Particularly, the working-age demographic in their 40s has emerged as key consumers, aiming for suitable living environments that balance family needs and financial sensibility, emphasizing a shift towards renovation and the maximization of potential in older properties.