Hisense Continues to Shine in Global Branding Landscape with Kantar Recognition

Hisense Maintains Top Global Branding Status

Hisense, a recognized leader in consumer electronics and home appliances, has once again made its mark in the global branding arena. The company has proudly secured a position in the top 10 of the Kantar BrandZ Chinese Global Brand Builders for 2025, as published in collaboration with Google and Kantar. Impressively, this marks the ninth consecutive year that Hisense has achieved this milestone, and it continues to reign supreme as the highest-ranked television brand in the index.

The Kantar BrandZ rankings assess the global strength of Chinese brands through a comprehensive methodology that evaluates financial performance, consumer perceptions, brand influence, and international presence. Hisense’s sustained global momentum reflects its long-term investments in localized research and development, manufacturing, and marketing across several international markets—boasting 31 research centers, 36 industrial parks and manufacturing bases, along with 64 overseas offices around the world.

At the heart of Hisense's branding legacy is its sports marketing strategy, which has consistently fueled its global presence. During the UEFA EURO 2024™, for instance, the brand launched a multifaceted video campaign on YouTube that intertwined emotional storytelling with product integration. This campaign successfully attracted a diverse audience spanning the sectors of sports, technology, and home entertainment globally. Its success was acknowledged with a YouTube Works Awards China 2025, emphasizing Hisense's ability to create impactful and culturally relevant content on an international scale.

As the FIFA Club World Cup™ 2025 approaches, Hisense is amplifying its visibility on the global sports stage. With perimeter billboards declaring “Hisense 100'' TV, Global No.1” and immersive viewing experiences powered by advanced ULED X and TriChroma Laser display technologies, the brand is showcasing technological innovation alongside a cohesive global marketing narrative. By integrating cutting-edge products with prominent sports sponsorships, Hisense is establishing a robust model for building a global brand.

Recent data from Ipsos indicates that international brand awareness has surged from 30% in 2018 to 56% in 2024, showcasing substantial growth in recognition and consumer trust on a global scale. Hisense’s ranking in the Kantar BrandZ Chinese Global Brand Builders 2025 further reinforces its status as a dynamic global brand, continually evolving through innovation, strategic marketing, and meaningful connections with consumers worldwide.

About Hisense

Founded in 1969, Hisense has established itself as a leading global player in home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products and smart IT solutions. According to Omdia, Hisense ranks second globally in overall television shipments from 2022 to 2024 and holds the number one position in the segment for televisions measuring over 100 inches since the first quarter of 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to expanding its global sports partnerships as a means to connect with audiences worldwide.