#China #Global Brands #Hisense #Qingdao #BrandZ

Hisense Continues to Shine in Global Branding Rankings

On July 10, 2025, Hisense, a prominent provider of consumer electronics and home appliances, was recognized in the `Kantar BrandZ Chinese Global Brand Builders 2025` ranking. For the ninth consecutive time, Hisense has made it to the top 10, securing the eighth position globally. This remarkable achievement underscores its status as the leading TV brand in this prestigious list.

The Kantar BrandZ ranking assesses the global strength of Chinese brands through a comprehensive methodology that considers financial performance, consumer perception, brand strength, and international presence. The sustained global momentum of Hisense reflects its long-term investments in localized research and development, production, and marketing efforts across multiple international markets. Currently, the company operates over 31 research and development centers, 36 industrial parks, and 64 overseas subsidiaries.

Hisense's sports marketing strategy continues to significantly enhance its global brand value. During the UEFA EURO 2024™, the company launched a multifaceted video campaign on YouTube that combined emotional storytelling with product integration, effectively engaging diverse audiences within the sports, technology, and home entertainment sectors around the world. This initiative led to Hisense being honored at the YouTube Works Awards China 2025, showcasing its ability to create impactful and culturally relevant content on an international scale.

Looking ahead, Hisense plans to strengthen its presence on the global sports stage during the FIFA Club World Cup™ 2025. From stadium banners featuring the slogan “Hisense 100 TV, Global No.1” to immersive viewing experiences made possible by cutting-edge display technologies like ULED X and TriChroma Laser, the brand will showcase both technological innovation and a consistent global marketing strategy. By marrying groundbreaking product advancements with high-profile sports sponsorship, Hisense has developed a robust model for global brand building.

According to Ipsos, brand awareness outside China has notably surged, increasing from 30% in 2018 to 56% in 2024. This significant rise indicates a marked improvement in both recognition and consumer trust on an international level. The placement of Hisense in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking corroborates its evolution into a dynamic global brand that continuously adapts through innovation, strategic marketing, and deep connections with consumers worldwide.

About Hisense

Founded in 1969, Hisense is a world-recognized leader in consumer electronics and major appliances, operating in over 160 countries. The company specializes in providing high-quality multimedia products, home appliances, and smart IT solutions. As per Omdia, Hisense holds the second position globally in overall TV shipments from 2022 to 2024, and ranks first in the segment of televisions with diagonal screens of 100 inches and larger from 2023 to Q1 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships aimed at engaging with audiences worldwide.