#China #Hisense #Qingdao #Dolby Atmos #Soundbar

Hisense: The Fastest-Growing Soundbar Brand

Hisense, a major player in consumer electronics and home appliances, has secured its position as the fastest-growing soundbar brand worldwide, according to data from Futuresource Consulting. This prestigious recognition is the result of impressive sales figures from 2019 through 2024, demonstrating Hisense's significant commitment to innovation in audio technology and providing premium sound quality at accessible prices.

Commitment to Audio Innovation

For over five decades, Hisense has cultivated an extensive portfolio of soundbars that cater to diverse listening preferences and environments. Their product line includes the U Series, designed for professionals seeking studio-quality clarity, and the AX Series, which brings genuine Dolby Atmos immersion into homes with rich multidimensional sound. The HS Series focuses on enhancing dialogue and bass, ensuring every moment on your television screen is vibrant and engaging.

Industry experts have applauded Hisense's rapid ascent. The respected site TechRadar praised the AX5125H for its affordable yet remarkable Dolby Atmos performance. Additionally, the VGP 2025, a Japanese design award, honored the HS2000N with the Gold Award, highlighting the successful combination of innovation, quality, and value that defines Hisense.

Pioneering New Soundbar Technology

Hisense is set to elevate Atmos soundbar features with the launch of the AX5140Q and AX3120Q. Both models feature Hi-Concerto technology, which effortlessly synchronizes sound processing between the television and the Hisense soundbar. This innovative feature allows for simultaneous sound emission from both devices, broadening the sound field and delivering an immersive audio experience.

The AX3120Q offers a true 3.1.2-channel Dolby Atmos and DTSX sound, surrounding listeners in a captivating soundscape, while a 6.5-inch wireless subwoofer provides thundering bass that transforms any room into a dynamic audio environment. On the other hand, the AX5140Q enhances its configuration to a 5.1.4-channel setup, equipped with four speakers that create a 360-degree audio oasis. Wireless rear surround speakers add to the audio landscape, creating height effects and enveloping sound that places listeners in the heart of every scene.

Furthermore, the AX5140Q introduces AI-based Room Fitting Tuning, which analyzes room acoustics and automatically optimizes sound according to specific conditions, ensuring precise and personalized audio reproduction. Both the AX5140Q and AX3120Q seamlessly integrate with Hisense televisions, offering an array of advanced features designed to elevate entertainment experiences.

Enhanced Gaming and User Experience

Hi-Concerto and the EzPlay 3.0 feature allows users to control sound modes directly from the television remote, simplifying sound and dialogue adjustments without juggling multiple remotes or navigating complex menus. With the Game Pro mode, gamers can immerse themselves in detailed soundscapes, making every explosion, step, and victory truly epic.

Both soundbars made their debut in Europe in June and are set to roll out worldwide, marking Hisense’s strongest entrance into the Atmos soundbar market. These models align with the brand's mission to make premium audio experiences accessible in homes globally.

About Hisense

Founded in 1969, Hisense has emerged as a recognized global leader in home appliances and consumer electronics, operating in over 160 countries. The brand specializes in high-quality multimedia products, appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second globally for total TV shipments and holds the top position in the market for televisions 100 inches and larger. As the official partner of the FIFA Club World Cup 2025™, Hisense engages with audiences worldwide through its commitment to global sports partnerships.

Note: Hi-Concerto and EzPlay 3.0 are compatible only with certain models of Hisense televisions and soundbars.