#Japan #Tokyo #LIFE PEPPER #PEPPER LIKES #Japanese Cosmetics

Unveiling the Global Appeal of Japanese Products

The recent survey conducted by PEPPER LIKES, a platform managed by LIFE PEPPER in Tokyo, showcases the opinions of 176 foreign influencers on which Japanese products should gain international recognition. The inquiry not only highlights influencers’ preferences but also provides insight into Japan's evolving market.

Survey Insights and Top Picks

In this study, influencers were queried about products they believe deserve more global attention. The results revealed a clear trend:
1. Cosmetics ranked first,
2. Snacks second, and
3. Beverages third.

The cosmetics sector, particularly skincare, has emerged as a focal point for international influencers. Brands such as Shiseido, Kao, and Rohto were frequently mentioned, with an emphasis on products that tackle specific skincare concerns that resonate with consumers worldwide.

Understanding Market Trends

1. Recovery and Demand

Japan’s market has shown slight growth post-pandemic, yet the demographic challenges remain evident amidst declining birth rates. Surging inbound consumption among tourists serves as a vital catalyst for the domestic economy. The continued depreciation of the yen suggests promising export opportunities that could boost Japan's global competitiveness.

2. Status of the Cosmetics Market

The local cosmetics market is experiencing a similar modest recovery, with inbound tourism contributing significantly. Current data indicates about 20% of the market share is held by inbound shoppers, an important statistic as the Japanese beauty industry anticipates further growth post-2025 due to diminishing domestic consumer bases.

3. Purchase Lessons from Inbound Travelers

According to research, inbound travelers prioritize cosmetics, with significant funds allocated for skincare purchases. The top countries contributing to this trend include South Korea, China, and the US, where a substantial percentage of travelers' budgets are dedicated to cosmetics. Indeed, nearly 31.4% of their shopping expenditure centers around these products.

Key Findings from the Survey

In-depth responses illustrate distinct preferences:

• - Skincare Dominance: Influencers identified skincare products as the quintessential category deserving greater exposure. Items like Kao’s Biore Cooling Series, Shiseido’s Anessa Perfect UV Milk, and Rohto’s Melano CC Series received notable mentions.
• - Tailored Solutions: Respondents often gravitated towards products addressing climate-specific skincare needs, including UV protection and whitening to combat summer’s effects.
• - Natural Ingredients Insight: There is a burgeoning appreciation for products utilizing local ingredients, like Athletia's Shiso Leaf Extract and SK-II’s sake essence, components praised for their natural appeal.

These insights underline PEPPER LIKES' mission to elevate Japanese skincare brands in the global market by harnessing the convincing narratives and expertise of influencers.

PEPPER LIKES: A Bridge to Global Recognition

As PEPPER LIKES aims to amplify the voices of overseas influencers, the firm is also poised to support brands in navigating their overseas marketing strategies. The platform not only facilitates an understanding of consumer behaviors pre-trip but also ensures insightful engagement post-purchase—aiming for prolonged brand loyalty. By intertwining influencers with brands, PEPPER LIKES strives to enhance international presence and employment opportunities through targeted marketing campaigns.

Future Initiatives

In addition to its influencer outreach, PEPPER LIKES is set to launch a new service offering research capabilities focused on gathering firsthand feedback from international users. This will further support Japanese brands in aligning their product messaging with the expectations of global consumers, ultimately fostering a robust dialogue that values both qualitative and quantitative insights.

With these advancements, LIFE PEPPER seeks to enhance Japan's beauty product visibility, ensuring that the world embraces the nuances and benefits embedded in Japanese skincare products. Through strategic engagements with influencers and an unwavering commitment to quality, PEPPER LIKES is determined to solidify Japanese brands' reputations as global standard bearers of beauty and efficacy.