Revamping Retail: Experience the Innovative Pricer Avenue™ Platform at EuroShop 2026

Pricer Avenue™: Transforming Retail Shelves at EuroShop 2026

Pricer, a leading innovator in retail technology, is set to showcase its latest marvel, the Pricer Avenue™ platform, at EuroShop 2026, taking place from February 22 to 26 in Düsseldorf, Germany. Positioned at Hall 6, Booth 76, this platform aims to revolutionize how shoppers interact with retail spaces by enhancing the shopping experience right at the shelf edge.

A New Era in Retail Communication

The Pricer Avenue™ platform will feature cutting-edge communication tools developed to enhance the visibility and engagement of products in-store. Magnus Larsson, President and CEO of Pricer, emphasized the importance of creating an effortless and inspiring shopping experience. “Our goal is to make the shopping journey seamless for consumers while providing new opportunities for retailers to communicate effectively and boost sales,” he stated.

The platform has been declared commercially ready, showcasing its potential through a two-part presentation. The first part reveals insights derived from an independent survey involving 5,000 shoppers across various countries, while the second part focuses on collaborative discussions with leading retail players.

Key Features of Pricer Avenue™

The Pricer Avenue™ boasts several innovative features designed to adapt to the ever-evolving retail landscape:

1. Enhanced Shopper Experience: Featuring a sleek Scandinavian design and powered rail system, it aims to improve aesthetics and usability. The large-format Floating Canvas displays utilized in this platform deliver clearer product information, thus assisting shoppers in making informed choices.

2. New Revenue Opportunities: Retailers can leverage the shelf space for dynamic advertising campaigns that attract customer attention right when purchasing decisions are made. This capability can significantly enhance brand visibility and engagement.

3. Future-Proof Infrastructure: Designed with scalability in mind, Pricer Avenue™ allows for integration with Internet of Things (IoT) devices and artificial intelligence solutions, ensuring long-term viability and reduced costs on upgrades.

4. Smart Shelf Management: Automation plays a crucial role, with real-time alerts for pricing updates aiding in efficient stock management. The rapid adjustment capabilities of the platform empower store employees to focus on high-value tasks, improving operational efficiency.

5. Sustainability Focus: The platform is designed to minimize environmental impact through its battery-free operation and modular components, supporting refurbishing and recycling efforts that contribute to sustainable retail practices.