Adrienne Connell Takes the Helm as Managing Director of FleishmanHillard Canada
FleishmanHillard, a global leader in public relations, has announced the appointment of Adrienne Connell as the new managing director for its Canada operations. This strategic move is designed to oversee strategic direction, client service, and the overall growth of the agency within the Canadian marketplace, coinciding with a significant rebranding initiative within the agency. Previously known as FleishmanHillard Highroad in the region, the firm will now operate under the unified brand name as part of an expansive global strategy that emphasizes the integration of data, artificial intelligence (AI), and executive advisory services. These measures aim to equip C-suite leaders with the resources necessary to navigate the intricate challenges they face today.
In her new role, Connell will directly report to Della Sweetman, the president of the Americas and chief strategy officer. "Adrienne's extensive skill set in combining data-driven insights with strategic planning and creativity is precisely what our clients require at this critical juncture," Sweetman stated. The promotion underscores FleishmanHillard's commitment to empowering its Canadian operations, fostering strong leadership aligned with the agency’s vision and capabilities globally.
Adrienne Connell comes to this position with over 25 years of rich experience in the marketing and communications fields, having successfully collaborated with numerous prestigious brands in Canada. Since 2022, she has played a pivotal role at FleishmanHillard Highroad, leading core service offerings and ensuring cohesive integration across strategy, digital initiatives, and analytics within client engagements. Her prior leadership of the agency's Brand Marketing practice has yielded substantial results across various industries including Consumer Products, Food and Agriculture, Health and Life Sciences, as well as Financial Services.
Reflecting on her new role, Connell expressed enthusiasm for spearheading FleishmanHillard's efforts in Canada, particularly at a time when the industry is experiencing significant shifts. "Our clients are increasingly seeking guidance to navigate the uncertainties surrounding them," she remarked. "Our goal is to harness innovation to tackle challenges and seize opportunities effectively. We recognize that every communication decision impacts business outcomes, and our aim is to empower our clients with expert insights anchored in data, cutting-edge AI tools, and our proprietary audience engagement platform, Sage."
As Canadian leaders tackle challenges intensified by global dynamics, effective organizational communication becomes ever more crucial. Connell’s approach centers on integrating communication strategies both internally and externally to bolster confidence within the business landscape.
Prior to joining FleishmanHillard, Connell held various marketing, digital, and business development positions within the industry, including a tenure at Torstar Corporation, a major media and data organization in Canada. She earned her Bachelor of Business Administration from the esteemed Schulich School of Business in Toronto.
This transition in leadership follows several notable announcements regarding market leadership positions in various regions, showcasing FleishmanHillard's commitment to investing in regional talents who can deliver trusted counsel and impactful results on both a local and a global scale.
FleishmanHillard has consistently demonstrated excellence in public relations, receiving accolades such as the Campaign Global PR Agency of the Year in 2020, 2021, and 2022, along with multiple other significant recognitions. The firm’s vast global presence includes nearly 80 offices across over 30 countries and additional affiliates in 45 countries, reinforcing its status as a major player in communications and consulting.
Under Connell's leadership, it is anticipated that FleishmanHillard Canada will continue to align itself with global trends and local nuances, further solidifying its position in the marketplace and delivering exceptional service to clients across various sectors.
In summary, the appointment of Adrienne Connell as managing director signals a pivotal shift for FleishmanHillard's operations in Canada, aligning with broader organizational goals while fostering innovative solutions amidst an evolving business environment.
In her new role, Connell will directly report to Della Sweetman, the president of the Americas and chief strategy officer. "Adrienne's extensive skill set in combining data-driven insights with strategic planning and creativity is precisely what our clients require at this critical juncture," Sweetman stated. The promotion underscores FleishmanHillard's commitment to empowering its Canadian operations, fostering strong leadership aligned with the agency’s vision and capabilities globally.
Adrienne Connell comes to this position with over 25 years of rich experience in the marketing and communications fields, having successfully collaborated with numerous prestigious brands in Canada. Since 2022, she has played a pivotal role at FleishmanHillard Highroad, leading core service offerings and ensuring cohesive integration across strategy, digital initiatives, and analytics within client engagements. Her prior leadership of the agency's Brand Marketing practice has yielded substantial results across various industries including Consumer Products, Food and Agriculture, Health and Life Sciences, as well as Financial Services.
Reflecting on her new role, Connell expressed enthusiasm for spearheading FleishmanHillard's efforts in Canada, particularly at a time when the industry is experiencing significant shifts. "Our clients are increasingly seeking guidance to navigate the uncertainties surrounding them," she remarked. "Our goal is to harness innovation to tackle challenges and seize opportunities effectively. We recognize that every communication decision impacts business outcomes, and our aim is to empower our clients with expert insights anchored in data, cutting-edge AI tools, and our proprietary audience engagement platform, Sage."
As Canadian leaders tackle challenges intensified by global dynamics, effective organizational communication becomes ever more crucial. Connell’s approach centers on integrating communication strategies both internally and externally to bolster confidence within the business landscape.
Prior to joining FleishmanHillard, Connell held various marketing, digital, and business development positions within the industry, including a tenure at Torstar Corporation, a major media and data organization in Canada. She earned her Bachelor of Business Administration from the esteemed Schulich School of Business in Toronto.
This transition in leadership follows several notable announcements regarding market leadership positions in various regions, showcasing FleishmanHillard's commitment to investing in regional talents who can deliver trusted counsel and impactful results on both a local and a global scale.
FleishmanHillard has consistently demonstrated excellence in public relations, receiving accolades such as the Campaign Global PR Agency of the Year in 2020, 2021, and 2022, along with multiple other significant recognitions. The firm’s vast global presence includes nearly 80 offices across over 30 countries and additional affiliates in 45 countries, reinforcing its status as a major player in communications and consulting.
Under Connell's leadership, it is anticipated that FleishmanHillard Canada will continue to align itself with global trends and local nuances, further solidifying its position in the marketplace and delivering exceptional service to clients across various sectors.
In summary, the appointment of Adrienne Connell as managing director signals a pivotal shift for FleishmanHillard's operations in Canada, aligning with broader organizational goals while fostering innovative solutions amidst an evolving business environment.
Topics General Business）
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