Hisense Kicks Off Countdown to FIFA World Cup 2026™ with Next-Gen Home Entertainment Innovations

Hisense's Exciting Countdown to the FIFA World Cup 2026™

As the world eagerly anticipates the FIFA World Cup 2026™, Hisense has officially kicked off a thrilling 50-day countdown dedicated to enhancing home entertainment and creating a smarter lifestyle. The leading global brand in consumer electronics and home appliances is dedicated to transforming the experience of sports enthusiasts around the globe. For the third consecutive time, Hisense stands as an official sponsor of this prestigious tournament, having partnered with FIFA since 2018.

Innovative Technologies for Next-Level Viewing

At the heart of Hisense's involvement in the FIFA World Cup is its revolutionary RGB MiniLED technology. The company has unveiled its flagship UR9 series, equipped with state-of-the-art backlighting and the Hi-View AI Engine, which provides an unparalleled color experience and vibrant brightness that covers 100% of the BT.2020 color space. With a native refresh rate of 180Hz and a 4.1.2 multi-channel audio system enhanced by Devialet settings, viewers can expect an immersive auditory and visual experience that brings the excitement of match day right into their living rooms.

In addition to enhancing viewer experience, Hisense is also committed to supporting the technical aspects of the tournament. At a recent event at the Home of FIFA in Zurich, it was announced that Hisense will serve as the official and exclusive TV provider for the Video Assistant Referee (VAR) system during the tournament in the USA, Canada, and Mexico. By equipping the operation room with cutting-edge Hisense RGB MiniLED displays, the company ensures that match replays are sharp and true to life, providing essential clarity for officiating.

Transforming Living Spaces into Entertainment Arenas

Hisense is redefining home entertainment, allowing families and friends to experience the thrill of live sports as if they were in an arena. The XR10 laser projector offers next-gen processing with a bright 6,000 lumens output and contrast ratios of 60,000:1, along with the ability to project images up to 300 inches. The L9Q laser TV, which caught the attention of FIFA President Gianni Infantino during CES 2026, creates stunning cinema-like displays with ultra-short throw technology. This premium laser ecosystem brings the vibrant atmosphere of the FIFA World Cup into viewers' homes, making every game an exhilarating event.

Enhancing Smart Home Connectivity

Hisense's commitment to a more intelligent lifestyle extends beyond entertainment with its lineup of appliances. The award-winning U8 air conditioner combines elegant design with remarkable climate control, while the PureFlat Smart Series refrigerator powered by ConnectLife facilitates seamless device interactions. This integration enhances meal planning, content sharing, and home connectivity, creating a more social and engaged cooking environment amidst the excitement of match days.

A Focus on Innovation and Community Connection

As the countdown to the FIFA World Cup 2026™ continues, Hisense is uniting advanced technology with the global sporting community, showcasing an exhilarating viewing experience and interconnected living solutions that bring people closer to the game and each other. Hisense remains devoted to its vision of "Innovations for a Brighter Life," aiming to transform ordinary moments into extraordinary shared experiences on the world's biggest stage.

About Hisense

Founded in 1969, Hisense is a recognized global leader in consumer electronics, serving over 160 countries with top-notch multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the television market for screens surpassing 100 inches from 2023 to 2025. As a pioneer of RGB MiniLED technology, the company continues to push boundaries, positioning itself as a premier global partner in the realm of sports and entertainment.