Wyndham Rewards Celebrates Route 66's Centennial with Unique Candy Collection

Celebrate 100 Years of Route 66 with Wyndham Rewards



As the iconic Route 66 approaches its centennial anniversary, Wyndham Rewards is inviting travelers to indulge in a unique candy collection that captures the essence of this legendary highway. Launching on August 20, the limited-edition collection features six destination-inspired candies that embody the flavors of notable towns along the Mother Road, from Chicago to Amarillo.

The Flavors of the Open Road


Wyndham has crafted an exclusive candy box titled "Flavors of the Open Road," designed to evoke memories of the diverse culinary delights found along Route 66. This special collection includes:
  • - Deep-Dish Pizza (Chicago, Illinois): Experience Chicago's famous pizza through a sweet twist that combines savory tomato and herbs with unexpected sweetness. After sampling this candy, visitors can explore the Windy City’s vibrant attractions.

  • - Pecan Pie (Tulsa, Oklahoma): Capture the essence of a traditional Oklahoma dessert with candy mimicking the flavors of toasted pecans and caramel. Visitors can dive into Tulsa's rich Route 66 history after enjoying this treat.

  • - Smoked Brisket (Amarillo, Texas): Bold and smoky, this candy represents the barbecue culture of Amarillo, allowing travelers to savor a taste of Texas even when they’re on the go.

  • - Roasted Green Chile (Albuquerque, New Mexico): Bringing a touch of New Mexico to the collection, the roasted green chile flavor melds sweetness with a kick, perfect for adventurous taste buds.

  • - Prickly Pear Soft Serve (Flagstaff, Arizona): A nostalgic treat reminiscent of a popular local dessert. The blend of berry and creamy vanilla is perfect for those looking to sweeten their Southwest experience.

  • - Root Beer Float (Kingman, Arizona): A classic American treat, this flavor brings back fond memories for many travelers and pays homage to Route 66’s rich history.

Convenience and Adventure Combined


Each collection is housed in a premium Route 66 keepsake box and includes six 2.5-ounce jars of candy, complementing a guide that connects each flavor to restaurants, attractions, and nearby Wyndham Hotels. What's more, every purchase comes with 30,000 Wyndham Rewards points, which is enough for a vacation stay at various Wyndham hotels along the historic route, such as Days Inn® and La Quinta®.

Michael Shiwdin, GVP of Integrated Marketing at Wyndham, emphasizes that "the best road trips are defined by the stops you never forget." With over 400 Wyndham hotels near Route 66, the program is not just selling candy; it's offering opportunities for travelers to create memorable experiences.

Limited Edition Launch


Set to go on sale at 10 a.m. ET on August 20, the collection will be available for $19.26, referencing the year Route 66 was established. A mere 100 boxes will be initially offered on a first-come, first-served basis to U.S. residents, making it a collector's item for Route 66 fans and candy lovers alike.

To claim your piece of history and taste Route 66, visit WyndhamRewards.com/Route66 as soon as it’s available!

About Wyndham Rewards


Wyndham Rewards stands out as the leading hotel rewards program with over 126 million members globally. Known for its simplicity and wide-ranging benefits, members can earn points not only for hotel stays but also for unique experiences. By participating in this candy campaign, Wyndham continues to bridge the gap between flavors and travels, encouraging everyone to explore the iconic routes of America.

In summary, whether you're a fan of candy or an adventurer on Route 66, Wyndham’s initiative allows you to enjoy a taste of American roadside culture while planning your next road trip adventure.

Topics Consumer Products & Retail)

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