Harry Slatkin Unveils Dwell212: A New Body Care Line at Walmart

In a significant move in the personal care industry, Harry Slatkin, known as the 'King of Home Fragrance', has launched a fresh body care brand named Dwell212 at Walmart. After 32 years of redefining fragrance experiences, Slatkin's latest venture is designed to enhance well-being through thoughtfully crafted products that emphasize the power of scent.

Slatkin's passion for mental health awareness inspired this new line, formulated during his years of advocacy with renowned institutions such as NY Cornell and Columbia Presbyterian. By understanding the profound relationship between scent and emotional health, Slatkin saw an opportunity to innovate within the personal care space. Dwell212 aims to integrate fragrance into daily self-care routines, offering affordable products that evoke feelings of joy and tranquility.

All Dwell212 products, which include a Body Wash, Body Lotion, Hand Wash, and Fragrance Mist, are each priced under $10. This pricing strategy ensures that luxurious scents are accessible to a broader audience, promoting elevated self-care rituals.

As Slatkin notes, “The collection is about more than smelling good; it's about feeling your most vibrant self.” The diverse scent options cater to various moods and preferences. For instance, the Lavender scent promotes relaxation, while the lively Citrus delivers an energizing boost. For those seeking to indulge in a flirty vibe, Petals offers a blend reminiscent of blooming flowers, and Cucumber provides a refreshing experience to keep one cool and revitalized.

Dwell212 acts as a personal mood enhancer, allowing consumers to explore different fragrances that suit their emotional needs. Slatkin's vision is realized through these products, each meticulously formulated with essential oils that uplift and empower throughout the day. For example, the Lavender scent includes French and English lavender leaves; Citrus combines freshly grated zest with candied citrus undertones; Petals features rose petals and lilacs complemented by green ivy; and Cucumber refreshes with muddled cucumber juice and rind.

Walmart customers can effortlessly find their new favorite scents on the shelves or through Walmart.com, marking a significant milestone in Slatkin's career. He expresses excitement about introducing Dwell212 to a younger generation that integrates fragrance into their wellness routines. Slatkin emphasizes that Dwell212 products encapsulate the same quality and complexity for which his brand is recognized, ensuring that they offer a boosting fragrance experience that enhances one’s mood.

The collection of Dwell212 products is carefully crafted to be inclusive, boasting attributes that are Vegan, Cruelty-Free, Aluminum-Free, Gluten-Free, Sulfate-Free, Phthalate-Free, and Paraben-Free. The body wash is a rich, foaming cleanser that softens the skin, while the body lotion provides lasting hydration and a visibly healthy glow. The hand wash cleanses without drying, and the fragrance mist invigorates one’s aura with hydration and relaxation benefits.

Following the launch, Dwell212 plans to introduce more scent collections throughout the year, emphasizing seasonal limited editions. Each new fragrance will continue to uphold the ethos of minimalism while delivering uplifting experiences tailored to fit the vibrant lifestyles of its users.

About Dwell212
Founded in 2024, Dwell212 specializes in wellness-themed body care, showcasing four key moods through its scents: Lavender, Citrus, Petals, and Cucumber. The brand is not only a tribute to Slatkin's extensive background in fragrance but also rooted in a desire to provide comforting, mood-enhancing experiences to consumers.

About Slatkin + Co.
Established in 1992 by Harry Slatkin, Slatkin + Co. is a landmark in home fragrance, known for high-quality scented candles, diffusers, and personal care products. Slatkin's influence has shaped the industry, making fragrance a central part of consumers' homes and lives. To explore the full range of Dwell212 and other products, visit dwell212.com.