#Vietnam #Haier #Ho Chi Minh #Horizon Collection #fresh-keeping solutions

Haier Unveils Horizon Refrigerator in Vietnam

On June 2, 2026, Haier proudly announced the launch of its Horizon refrigerator series in Ho Chi Minh City, Vietnam. This strategic move reflects the company's commitment to meeting the increasing demand for versatile food storage solutions among Vietnamese consumers. The launch event, held on May 29, marks the first phase of expanding the Horizon series into the Southeast Asian market, following its earlier introduction in Europe and the Royal Observatory in Greenwich, England.

Addressing Local Needs with Innovative Features

Vietnam’s tropical climate, characterized by high temperature and humidity, necessitates effective solutions for preserving beverages and fresh produce. The Horizon series is equipped with advanced freshness-preserving technologies designed to cater to everyday needs, featuring four user scenarios tailored to local conditions. Among these innovations is the HCS (Humidity Control System) technology and magnetic freshness solutions, which can maintain the freshness of fruits and vegetables for up to 7 days and meat for up to 10 days.

The refrigerator’s capabilities have not gone unnoticed, receiving the Gold Medal at the International Exhibition of Inventions in Geneva and a VDE certification, which highlights its superior protein preservation in meat. Another notable feature is the integrated ice-making system located in the door, separated entirely from the food storage compartment. This design minimizes cross-contamination of odors while ensuring quick production of pure ice.

With a generous capacity of 716 liters, adjustable shelves, and deep door bins, the Horizon refrigerator can store a week’s worth of groceries for entire families, including towering 1.5-liter bottles. Furthermore, selected models incorporate AI Vision technology, which automatically identifies and monitors the types and quantities of food items, simplifying food management for users.

Space Fit Solutions and AI Technology

In addition to the Horizon series, Haier introduced its Space Fit solutions, which utilize AI technology to maintain optimal freshness throughout the refrigerator. This system limits temperature fluctuations to less than 1°C, ensuring that items like steaks remain tender, juicy, and retain their red color and nutritional value even after a month of freezing.

Vietnam’s Position as a Premium Market

As the largest market for premium refrigerators in Southeast Asia, Vietnam accounts for over half of the region's sales. Haier has seen considerable success in this market, with sales in January 2026 doubling month-over-month and increasing by over 60% year-over-year. Customers in retail outlets can experience the company's cooling and freshness-preserving technologies firsthand, which directly influences sales performance. The introduction of Space Fit solutions has resulted in five times the sales compared to previous offerings, further propelling the growth of smart home segments within Vietnam.

Haier is a key player in Vietnam’s appliance market, leading in both sales and growth dynamics. By launching the new Horizon series, the company aims to meet consumer expectancies for long-lasting food freshness. Furthermore, Haier Smart Home officially entered the Vietnamese market in 2025, establishing a strategic partnership with DMX, one of Vietnam's leading appliance retailers. The AQUA brand washing machines, also under Haier's umbrella, have already achieved market leadership.

Data up to April 2026 shows that Haier ranks first in terms of total market share among brands in Southeast Asia, with over 40% growth observed in Vietnam, Malaysia, and other regional countries. Following the launch in Vietnam, the Horizon series is set to be introduced in Indonesia and Thailand, solidifying Haier’s position in the premium market across the region.

A Shift Towards Premium Strategies

The introduction of the Horizon series marks a significant strategic shift for Haier's refrigerator segment in Southeast Asia—from a scale leader to a premium brand. In the coming years, Haier plans to focus on user-centered approaches, fostering local innovations while enhancing brand standards to strengthen its market presence. By continuing to invest in premium solutions and user-driven experiences, Haier aims to deliver better food storage quality, kitchen aesthetics, and sustainable growth for its business partners.

For more information, visit Haier's Global Site.