#United States #Los Angeles #Winter Olympics #Scientology #Anthem

Church of Scientology Shares Inspiring Messages During Winter Olympics

The Olympic Winter Games represent a unique opportunity for the world to come together and celebrate human achievement and perseverance. This year, during the games, the Church of Scientology used this global platform to broadcast two powerful advertisements, titled "Anthem" and "We Are Giants". These ads are more than just promotional material; they are meant to resonate across cultures and generations by conveying messages of purpose, resilience, and inner strength.

Advertisements that Inspire

While the Olympics place a heavy emphasis on athletic excellence, the ads produced by the Church of Scientology focus on deeper themes that transcend mere medals and records. The messages encapsulated in both spots highlight the fundamental resilience that lies within every individual. "Anthem" draws attention to the invisible force driving every breakthrough, celebrating the untapped potential that resides in each person. Its message underlines that the greatest power available is the individual’s determination and belief in themselves.

On the other hand, "We Are Giants" serves as a poignant reminder that no matter the struggles faced, individuals have the inherent capacity to overcome adversity and rise to the occasion. The central question posed is not whether one can rise again, but rather how one chooses to do so.

Global Reach Through Technology

Both advertisements were produced at the Scientology Media Productions facility in Los Angeles and are set to reach international audiences through traditional broadcasting as well as social media platforms, including X (formerly Twitter), Facebook, and Instagram. Available in a total of 17 languages, this extensive reach reinforces the organization’s commitment to spreading their empowering messages far and wide.

In addition to their showcase on Olympic broadcasts, the ads can also be found on the Church’s YouTube channel, allowing for even broader accessibility and engagement. The full-length versions of "Anthem" and "We Are Giants" can be easily viewed online, further promoting the Church's mission of encouraging people to realize their potential.

Scientology Network's Contribution

This advertising campaign is just one element of the broader outreach initiated by the Church of Scientology. Since the launch of the Scientology Network in March 2018 under the leadership of David Miscavige, the church has made significant strides in sharing insights into the lives and contributions of Scientologists worldwide. The network's content has garnered attention and accolades, accumulating over 175 awards, including various Telly and Hermes Awards.

Broadcast from their cutting-edge media center in Los Angeles, the Scientology Network is accessible to viewers in more than 240 countries, allowing them to engage with the Church’s social betterment programs, which aim to uplift communities around the globe. Furthermore, the network provides a platform for documentaries from independent filmmakers who amplify diverse perspectives and shared values.

Conclusion

Ultimately, the Church of Scientology’s decision to reach out to viewers during an event as widely viewed as the Olympic Winter Games reflects its mission to inspire and promote messages of strength, resilience, and personal growth. In a world where challenges often overshadow achievements, these ads remind us that within all individuals lies the potential for greatness and the capability to persevere against all odds. With both immediate presence during the games and availability across various media, the Church continues to engage a global audience, reminding us all of the universal power of determination and hope.