Paramount and Mattel Forge Groundbreaking Partnership for TMNT Products

Paramount and Mattel Join Forces for TMNT

In an exciting development for fans of the beloved Teenage Mutant Ninja Turtles (TMNT), Paramount Pictures and Mattel have announced a multi-year global licensing agreement. This partnership, set to begin in 2027, aims to expand the TMNT brand through a comprehensive range of products that capture the essence of these iconic characters. With a foundation built on decades of nostalgia and cultural significance, this collaboration is poised to bring the Turtles into new realms of play and engagement.

A Rich Legacy of TMNT

Since their inception in 1984, created by the dynamic duo Kevin Eastman and Peter Laird, the Teenage Mutant Ninja Turtles have evolved from comic book heroes into a global franchise. The TMNT have transcended mediums, appearing in celebrated television series, blockbuster films, digital games, and more recently, an array of merchandise that continues to captivate audiences worldwide. With billions in retail sales, TMNT remains a force in the entertainment industry.

Details of the Partnership

Mattel's portfolio of iconic brands gives it a solid foundation to introduce a series of new TMNT products. The agreement will see the launch of action figures, playsets, vehicles, games, collectibles, and various role-play items, all inspired by the TMNT franchise. Additionally, this partnership aligns with upcoming cinematic releases, including the animated sequel "Teenage Mutant Ninja Turtles: Mutant Mayhem 2," set for 2027, and an exciting hybrid live-action/CG animation film projected for 2028.

Roberto Stanichi, Executive Vice President and Chief Global Brand Officer at Mattel, expressed enthusiasm about the partnership, stating, "Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history. Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways."

Expanding the TMNT Universe

Josh Silverman, President of Global Products & Experiences at Paramount, reiterated the importance of building upon TMNT’s rich history. He said, "The Teenage Mutant Ninja Turtles' legacy has created a lasting connection with audiences around the world. Extending the world of TMNT through various touchpoints is essential as we look to create more engaging interactions for fans. We are excited to start this new chapter with Mattel, as their innovation on a global scale will help grow the brand further."

This partnership not only highlights the enduring popularity of TMNT but also reinforces the strong relationship between Mattel and Paramount, who have previously collaborated on various projects. By leveraging both companies' strengths, the partnership aims to offer fans an enriched TMNT experience that resonates across generations.

Future Trajectory

As they prepare for the roll-out in 2027, fans can expect a variety of TMNT products that celebrate the characters they love while incorporating modern trends and technologies. Mattel's commitment to playful and innovative designs, paired with Paramount's vast storytelling capabilities, promises an exciting future for TMNT aficionados.

The TMNT franchise embodies a unique blend of action, humor, and camaraderie, which is sure to be showcased through this partnership. As the world anticipates new adventures of Leonardo, Michelangelo, Donatello, and Raphael, this collaboration stands as a testament to their enduring appeal and relevance in today's entertainment landscape.

In summary, the collaboration between Paramount and Mattel heralds a new era for the Teenage Mutant Ninja Turtles brand, creating opportunities for fans old and new to engage with the characters in dynamic and innovative ways. The future has never looked brighter for the TMNT, and fans are eager to see what exciting new adventures lie ahead.