#Switzerland #Lausanne #footwear #Bata #Miguel Esquide

Bata's Strategic Appointment: Miguel Esquide Takes the Helm as Chief Design Officer

In a bold move to enhance its creative vision on a global scale, Bata has officially appointed Miguel Esquide as its new Chief Design Officer. This key addition reflects the company’s dedication to innovation and its aim to resonate with contemporary audiences worldwide.

With over two decades of experience in the fashion and footwear industry, Miguel Esquide brings a wealth of knowledge and expertise to Bata. He is well known for co-founding the luxury brand 1CONCEPT, which has featured in illustrious publications like Vogue and garnered acclaim from cultural icons such as Miley Cyrus and Rosalía. Prior to this, Miguel played a pivotal role at INDITEX, where he led design strategies for well-known labels including Zara, Pull&Bear, and Lefties, crafting collections that not only attracted consumers but also generated impactful marketing campaigns.

As Chief Design Officer at Bata, Miguel will oversee the entire Bata brand and its sub-labels, including Bata RedLabel and Bata Comfit. His primary base will be in Padova, Italy, where he will lead a dedicated team of designers. The objective is to seamlessly blend Bata’s rich heritage with modern design elements, ensuring the brand remains relevant and appealing to today’s consumers.

“By appointing a Chief Design Officer to our executive team, we are reinforcing our commitment to design innovation,” stated Sandeep Kataria, CEO of Bata. He emphasized that this transformative step highlights the company’s vision to place design at the core of the brand’s evolution, paving the way for fresh and exciting collections that embody Bata’s dedication to quality and style.

Miguel’s modern approach to design aligns perfectly with Bata’s ambition to inspire deeper connections with consumers around the globe. His ability to create distinctive, commercially viable designs is expected to elevate the Bata brand further and contribute to a renewed interest in stylish yet accessible footwear.

Founded in 1894, Bata has established itself as a leader in innovative footwear, offering high-quality, fashionable, and comfortable options for men, women, and children. With a presence in over 56 countries, the company has continuously adapted to changing consumer needs while maintaining its commitment to craftsmanship.

As the footwear industry evolves, Bata’s strategic appointment of Miguel Esquide is indicative of a forward-thinking approach that prioritizes design excellence and market relevance. With Esquide at the helm of design, Bata looks set to not only embrace the changing landscape of fashion but also to set new trends in the market.

For those interested in the intersection of fashion and functionality, Miguel's appointment signifies an era of creativity and modernization within the Bata brand. As he embarks on this exciting journey, the global footwear community awaits with anticipation what innovative designs and collections will emerge from his leadership, reinforcing Bata’s standing as a go-to brand in the competitive footwear sector.