Back to Nature Expands Presence by Launching at Target Stores Across the U.S.
Back to Nature Expands Retail Presence
In an exciting development for snack enthusiasts, Back to Nature, a brand cherished for reimagining classic American snacks since 1960, has made its debut at Target stores nationwide. This move follows their significant rebrand in 2025 and marks one of the largest expansions for the brand yet, bringing its delicious treats to 2,000 locations across the U.S..
A Wide Variety of Snacks
As part of this launch, Back to Nature is introducing a selection of fan-favorite snacks, which include:
- - Classic Round Crackers
- - Stoneground Wheat Crackers
- - Crispy Wheat Crackers
- - Chocolate Chunk Cookies
- - Peanut Butter Creme Cookies
- - Classic Creme Cookies
These snacks, known for being non-GMO and free from artificial flavors and synthetic colors, will be available both in-store and online, promising a wholesome snacking experience that resonates with Back to Nature's commitment to quality and taste.
A Message from the CEO
Jennifer Jorgensen, CEO of Back to Nature, expressed her excitement about this new venture, stating, "We’re so thrilled to share our delicious snacks with millions of Target shoppers. When we talk about bringing sunshine to snack time, we want everyone who tries Back to Nature to be reminded of a time when snacking felt simple. Target’s snack offerings are truly stellar, so this expansion feels like yet another way to show that it’s possible to snack without compromise."
Previous Collaborations and Future Plans
This launch at Target complements Back to Nature's recent availability on Thrive Market, where their top-selling cookies, crackers, and nut snacks can be purchased directly by consumers. By offering products through various retailers, including Whole Foods Market, Kroger, Publix, and Amazon, Back to Nature is dedicated to ensuring that their snacks are accessible to customers wherever they choose to shop, whether online or in physical stores.
Creating a Nostalgic Experience
Back to Nature started its journey in a small California health food store more than six decades ago, growing alongside the natural foods movement before it became mainstream. The brand remains committed to crafting tasty remakes of beloved snacks without any high-fructose corn syrup, GMOs, or artificial ingredients. Their goal is to infuse moments of joy into snack time, offering products that provide simple pleasures without regrets. The company is also focused on sustainability and community, partnering with the Trust for Public Land to enhance public green spaces.
Finding Back to Nature Products
Consumers can locate Back to Nature snacks in over 9,000 stores across the country. For those eager to try the new offerings, the Target expansion is an excellent opportunity to enjoy nostalgia-filled snacks that are crafted with feel-good ingredients. To stay updated on Back to Nature's journey and explore their product lineup, consumers can visit Back to Nature's official website and follow their social media handle @snackbacktonature on Instagram.
In a world where snacking often includes less-than-stellar ingredients, Back to Nature continues to advocate for a return to simple, wholesome snacks that everyone can enjoy without compromise.
Topics Consumer Products & Retail）
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