New Fresh Cheese Studio Opens to Celebrate Domestic Dairy Products

Exciting Launch of Fresh Cheese Studio in Setagaya

On July 3, 2025, Meiji Corporation proudly opened the doors to its new store, the Fresh Cheese Studio in Setagaya, Tokyo. This innovative space was designed to celebrate the rich offerings of fresh domestic dairy products, aiming to convey the delight of freshly made cheese to a wider audience. The grand unveiling took place ahead of the public opening, with a tasting event held on June 27, where attendees experienced the delectable cheeses created on-site.

A Unique Experience Awaits

The Fresh Cheese Studio, dubbed “FRESH CHEESE STUDIO 深沢工房店,” provides patrons with the opportunity to savor and purchase freshly made products right from the studio. Among the standout offerings is the burrata cheese, crafted with utmost care, along with a range of other fresh cheeses that showcase the authentic depth and richness of milk.

In tandem with the offerings, the studio is committed to sustainability, featuring creative dishes that utilize cheese byproducts. This integration not only highlights the variety in cheese production but also reflects the brand’s core philosophy: to embrace and promote sustainable practices in the food industry.

The studio has plans for exciting activities in the near future, including cheese-making workshops and collaborations with diverse food genres. With its prime location surrounded by lush greenery near the urban center, it promises to be a go-to destination for cheese aficionados and culinary explorers alike.

Location Details:

- Address: 5-1-24, Setagaya, Tokyo, STEINS GATE B
- Business Hours: Wednesday, Thursday, Friday, Saturday from 11:00 AM to 6:00 PM (subject to change)
- July Hours: Thursdays, Fridays, Saturdays from 11:30 AM to 2:30 PM.

What is Fresh Cheese Studio?

Meiji Corporation has been committed to enhancing the dairy experience through its expertise in milk product manufacturing. The Fresh Cheese Studio was born from this passion, launched in June 2024 as part of an initiative to innovate within the dairy sector. Their motto, “Fresh Made, Happy,” encapsulates the brand's dedication to delivering products that allow consumers to fully appreciate the inherent flavors of dairy while broadly communicating the allure of domestic raw milk.

Notably, the offerings include the Tenchi Fresh Burrata, highlighting a unique flavor profile enabled by exceptional freezing technology. This allows customers across Japan to enjoy the freshness in a convenient format.

Official Website

Preview Event Highlights

During the preview event on June 27, attendees enjoyed fresh mozzarella crafted on-site, along with a special dish created in collaboration with Executive Chef Sugimoto of the Imperial Hotel. Additionally, attendees heard insights from Mr. Wakasugi, Executive Officer from Kitahiroba Farm in Tokachi, regarding the philosophy behind their operations, emphasizing the happiness of both people and cows.

Chef Sugimoto’s Comments

Chef Sugimoto expressed his impressions of the burrata, stating, “The moment I tasted the fresh burrata, I was captivated by its natural sweetness, milky flavor, and delicate texture. I hope this product helps more people appreciate the charm of Japanese dairy farming and its culinary delights.”

The Featured Dish

The special dish served was “Tenchi Burrata with Seasonal Vegetable Terrine.” This appetizer encases the creamy burrata in a vibrant vegetable terrine, offering a delightful contrast between the smooth richness of the cheese and the crisp textures of the vegetables, complemented by a touch of seasoning.

Wakasugi’s Insights

Mr. Wakasugi remarked on the brand’s progress, expressing joy in seeing the studio reach a new level. “We aim to convey the uniqueness of the milk produced in our locality by embracing nature-distinctive dairy practices. We hope that consumers can experience our dedication through the Tenchi burrata.”

Meiji Corporation's Vision

Mr. Kazuhide Fujimoto, the brand manager for Fresh Cheese Studio at Meiji Corporation, shared his thoughts: “The flavor encapsulated in our cheese embodies the essence derived from the care provided by Tokachi farmers. We strive to deliver this exquisite taste right from our workshop, crafted with love. It’s a delight we want to share with many more.”
He expressed a commitment to creating unique connections within communities and ensuring that the happiness conveyed through fresh dairy is brought to every table.

The Company Behind the Brand

The Fresh Cheese Studio is operated by Zero One Booster, a company specializing in innovative business development within Japan's dairy sector. The partnerships and developmental strategies employed are designed to enhance the experiences offered to consumers and support local farmers.