#Japan #Tokyo #Creativity #50th Anniversary #Hands

Introduction to HANDS' 50th Anniversary

株式会社ハンズ (HANDS Corporation), headquartered in Shinjuku, Tokyo, is set to celebrate its 50th anniversary in August 2026. Since its inception in 1976, HANDS has been focused on empowering consumers through the philosophy of ‘the revival of hands,’ advocating for the notion that individuals can craft their own lifestyle rather than relying solely on mass production and consumption.

The Birth of HANDS

HANDS opened its first experimental store in November 1976 in Fujisawa, Kanagawa Prefecture. The company's guiding principle for these five decades has been to foster ‘the creation of living culture.’ Throughout the years, HANDS has maintained its commitment to enriching lives through unique products and memorable experiences.

Anniversary Logo

To mark this momentous occasion, HANDS has designed a special anniversary logo that connects past achievements to future aspirations. The logo embodies the brand message of 'linking past heritage to future possibilities.' It features a hand that resembles the numeral ‘5,’ symbolizing the brand's rich history, while at the same time lifting another ‘5’ representing its exciting future. After a voting process among employees, this logo was chosen as the most favored design. The logo will be utilized in various upcoming campaigns and events celebrating this milestone.

Special Website Launch

A dedicated website has launched today, where visitors can explore the journey of HANDS through engaging content that includes nostalgia-driven trips down memory lane as well as quizzes. The site will continue to be updated to share information about events and campaigns tied to the 50th anniversary. Official social media channels on X (formerly Twitter) and Instagram will also play a key role in communicating updates and fostering interaction during this celebratory year.

Collaborative Initiatives

In honor of its 50th anniversary, HANDS is collaborating with various partner companies that share a vision of bringing joy and excitement to customers. Currently, over 100 collaborative projects are underway, including partnerships with other companies celebrating significant anniversaries. Further details will be revealed in the following months, and customers are encouraged to stay tuned for exciting announcements.

Launch of Gratitude Campaign

To kick off the celebrations leading up to the actual anniversary, HANDS will launch its first gratitude campaign starting January 22. This initiative is designed to express appreciation to all who have supported HANDS over the years. As part of the campaign, all HANDS Club members can earn up to 1,000 bonus points based on their purchase during the promotional period running until February 8. The eligible stores include HANDS, HANDS Bee, Plugs Market, and the online store. Please note that guest members are not eligible, but new member registrations during the campaign will qualify.

Engage with Hands on Social Media

Alongside the campaign, HANDS encourages customers to share their memories by participating in the ‘Share Your HANDS Story’ initiative on their official X account. Participants can post about their favorite products or memorable experiences in HANDS stores using the hashtags #ハンズを語ろう (#TalkAboutHANDS) and #ハンズ50周年 (#HANDS50thAnniversary). HANDS values customer feedback and looks forward to continuing to deliver creativity and excitement in the years to come.

About HANDS Corporation

• - Chairman: Masayuki Takie
• - President: Satoru Sakurai
• - Established: August 1976
• - Head Office: 6-27-30 Shinjuku, Shinjuku East Side Square, Tokyo
• - Capital: 100 million yen
• - Business Scope: A comprehensive retailer specializing in housing, living-related products, tools, materials, and components.
• - Employees: 1,789 as of March 1, 2025.
• - Stores: Total of 97 locations, including 68 HANDS stores, 20 HANDS Bee locations, and 9 Plugs Market stores.
• - Official Sites: Corporate Site, Online Store